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Ethos, Logos, Pathos, and Rhetorical AnalysisEthosBono was a rock star and a believer who disregarded God’s politics. Bono manifests abject confidence in addressing the powerful audience that entails the President, First Lady, and King Abdullah of Jordan (“American Rhetoric” 1). Moreover, Bono talks from a powerful and hence has credibility since he is also familiar with the address topic. Bono uses his own speech and seemingly understands the needs of the audience, which demonstrates his confidence.
Bono manifests abject respect to the audience where he salutes them with their titles and addresses them in a courteous language (“American Rhetoric” 1). Notably, Bono demonstrates a good judgment about rock stars mounting the pulpit and preaching at presidents, which depicts his credibility. Moreover, Bono manifests his integrity by asserting that justice is a higher standard and that the Africa’s position challenges America’s justice and equality (“American Rhetoric” 1).LogosBono uses deductive reasoning by encouraging the audience to do what God is doing because it is already blessed (“American Rhetoric” 1).
Moreover, he uses statistics and past facts to present his ideas where he draws our attention to the Tsunami effect in South East Asia where 150, 000 people died. Additionally, he uses examples by stating that the American President and the Congress provided life-saving anti-retroviral drugs to 700,000 people and provided eight million bed nets to protect children from malaria (“American Rhetoric” 1). He also uses comparisons to justify his argument where he compared the 150, 000 deaths from Tsunami with the 150, 000 deaths that happen in Africa every month (“American Rhetoric” 1).
He uses deductive reasoning to assert that America has the capacity to avert the crisis in Africa. Indeed, Bono shows the American possibility by asserting that America only gives less than one percent to charity and they only need to give two percent for them to transform the world and change American’s perception.PathosBono uses a lot of repetition where he consequently repeats the phrase “One percent” to refer to the schooling girls in Africa, AIDS patients who get medicine in Africa, and African entrepreneurs who can start a small family business (“American Rhetoric” 1).
Moreover, he uses very emotional words to question America’s commitment towards charity where he asserts, “six and a half thousand Africans are still dying every day of preventable, treatable disease, for lack of drugs we can buy at any drug store” (“American Rhetoric” 1). Furthermore, Bono uses figures of speech and a narrative where he tells different stories including his family’s story with relation to attending church services that taught him that religion often gets in the way of God (“American Rhetoric” 1).
Rhetorical AnalysisNotably, appeals to ethos seek to address the credibility, character, and integrity of Bono thus justifying his authority to address this audience. As such, he uses the ethos to help the audience understand and appreciate him as a speaker. Moreover, Bono was a powerful speaker addressing a powerful audience thus creating a power balance in this context. At the same time, Bono was suitable to address the audience, which comprised of powerful people and believers by the fact that he was a rock star and a believer who disregarded God’s politics (“American Rhetoric” 1).
Furthermore, his pathos and logos justifies his knowledge on the topic and supports his arguments. As such, Bono befits the audience and the reference topic.Works Cited“American Rhetoric.” Bono Keynote Address at the 54th National Prayer Breakfast. 2 February 2006. Web. 31 January 2014.
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