Industrial Music - Essay Example

Industrial Music One firmly believes that commercialism is crucial for popular music to be appropriately and effectively advertised and duly promoted to enhance the public’s awareness of its existence. Most contemporary popular music that becomes a phenomenal success has applied strategies that serve commercial values: to enable promoters to profit and the singer-composers to gain popularity, fame, and financial success. To be able to do this, just like in products and services, people behind the scenes (the singers’ managers, promoters, record companies, and other stakeholders) design effective strategies to advertise and promote these products.

Otherwise, their target audience would not be reached and knowledge, as well as the existence of new compositions, musical scores, and songs, would not even be able to reach the intended listeners. The uses of various media (television, radio, online sites) are traditional media for the promotion and commercialization of popular music. Thus, appropriate funds and resources are invested to do this with the objective of generating profits in the end. Yes, one believes that a group, artist, or singer could be too commercial; and at the same time, not commercial enough.

There are contemporary singers who could be considered overexposed as listeners tend to hear their songs in all media at almost all possible times. When hearing a particular song is perceived as way too much the audience perceives that their ears are already aching from hearing the same sounds again and again, then, this could be considered evident proof of being too commercial. On the other hand, there could be very good musical compositions that are not effectively managed and promoted due to factors such as lack of funds, lack of competencies of the managers or promoters, wrong use of media to promote, and reaching only a limited audience.

As such, these are examples of a group of singers whose songs and musical compositions are not commercial enough. If the focus is no longer on the music itself (maybe creating promotional products that promote the singer more than the songs), then somehow, there are possibilities of the audience losing their interest and appeal; especially if the songs do not reach the quality expected from the music. It could initially be productive for the promoters for having served their commercial interests; but eventually, not being able to sustain a good quality of music would be detrimental to the singer, manager, and promoters in the long run.

Rock fans may have rebelled against the popularity of the disco potentially because it is capturing an increasing market share in music that ultimately cuts the share previously allotted to rock music. With more people expressing open interests and preference for disco, previous rock fans could have been enjoined to share the same interests and leave rock music with very few followers and patronizers. As much as disco music had been popular in the 1970s or 1980s, the same trend actually happened with this musical genre.

Contemporary music is predominantly composed of rap, hip-hop, and pop music. With this sustained popularity in the 2000s, it could be understood that rock fans and disco fans could detest their popularity since these have replaced the market shares they previously had.