Critique of Public Relations Report: The Annual Report of Wal-Mart for Fiscal 2008 - Essay Example

The visual effect, choice of language, and expression of language have been excellent and fluent. Its weakness is that the technical aspects of retailing have not been adequately covered. 5) Describe commentary associated with forward-thinking earnings and strategic vision.

The main aim of this retail store is to “save people money so they can live better.” (We save people money so they can live better, 2008, P.10, para. 1). The Chairman of the Board of Directors of Wal-Mart has reiterated this commitment toward fulfilling the growth and development of the community. 6) Are the company mission and vision statements prominently displayed? What are the differences between the mission and vision statements? Yes, the mission and vision statement has been well displayed.

The mission statement has been to “contributes to better values and lower prices for products and services.” (We save people money so they can live better, 2008, P.10, para. 2). The vision statement has been to contribute a better living for people by helping them save money. The mission sets the goals and objectives for Wal-Mart and vision entails how to achieve them. (C) Company Magazine: The company magazine that is being assessed is that of Cognizant Technology Solutions. (Cognizant technology solutions jobs and profile, 2009). 1) What objective does this communication serve? Sales? Visibility?

Company reputation? The objective is to maintain and further the reputation of the company. 2) Locate and describe all of the sections of a masthead within a company magazine. Describe each of the section headings and its purpose. The main heads that have been displayed in the masthead are regarding the company, its headquarters, revenues, and websites. (Cognizant technology solutions jobs and profile, 2009). 3) Is the magazine more focused on editorial content or visual content? The magazine is more focused on editorial content. 4) Determine the magazine’s audience and purpose.

The main purpose of the magazine is to inform the employees, stakeholders, and other interested members of the public regarding the share value, progress, and profile of Cognizant Technologies.