MP7 - Essay Example

They should focus on using internet as a channel for distribution as it reduces costs and helps in better customer services. SISCO has a sound financial background and it achieves breakeven in the sixth month of operations in the year. The sales and expenses forecast have been done on a very conservative basis and even then there is tremendous growth potential. Nevertheless, control mechanisms have to be in place. Ongoing monitoring of the market conditions and internal audit has to be in place apart from proper channel of communication and timely information flow.

SISCO needs to be cognizant of the fact that at any point of time, should the oil prices crash, the market for all its products could come down drastically. Secondly, due to abundance of housing loans available in the market, the rate of interest is low and of late even the housing rates have reduced. The company has to be prepared for these contingencies while devising their ambitious plans. During their operation in the financial and mortgage industry, SISCO has developed its own customer base, thus cultivating its own niche market.

An aggressive marketing will however lead to a growth of its customer base, thus making its presence widely known in Jeddah. SISCO’s core business shall be the supply of financial services to both individuals and business owners, who have interests in the mortgage and property development industry. Following a study of the target market, the information acquired will hence help the company to better serve the needs of the customers. Jeddah, the geographic target is situated near the red sea.

The total targeted population is a little over 3 million “ A year on year increase of 4.48% (the population growth during this time was 2.83%).”(ameininfo) The kingdom is witnessing a change in demographics of home development. Previously,