Health Care Marketing Analysis Paper - Essay Example

, the companies launching a new product focus heavily upon the marketing of the product because it is very certain that unless the people get to know about the product, the product can never do well in the market and this is exactly where the need of marketing is realized by the companies. This paper is going to throw some light upon health care marketing and how a company can make the most of marketing. Delray Medical Center will be taken as an example to have a better view of the situation. Let us take into consideration a Hospital, to be very precise let’s take Delray Medical Center in order located in the United States of America, the hospital boasts of being one of the best 50 hospitals in the United States.

To gain maximum returns from the hospital the concerned people have to make sure that they do not put a step wrong, in the sense that they should have a good marketing plan and to that they should have a good understanding of the four P’s of marketing. The four P’s of marketing largely decide how successful or unsuccessful an organization is going to be in the future. In this case the location of the hospital is its biggest advantage; it’s located in Florida where there is every scope of development for the Hospital.

The four P’s are vital to the success of any organization. Let’s now see one after the other what these four P’s are and what role they play in determining the future of an organization. The first P stands for Product; in this case the product here is the services offered in the Delray Medical Center. The Hospital offers many services which in this case is considered as a product, the services offered by the hospital include, Diagnostic treatment and services, Hospice Care, Neuroscience center, Urology Services and these are just a handful of many services offered by the hospital.

The product should relate to the needs and wants of the people, it should not be something which neither fits into the needs nor fit into the wants of