Twitter Usage by Sports Related Agencies and Individuals - Essay Example

Twitter Usage by Sports Related Agencies and Individual al Affiliation: Accounts Analyzed http twitter.com/KingJames ---King James http://twitter.com/Seahawks--- Seahawks http://twitter.com/warriors ---Warriors http://twitter.com/RussellWilson ---Russell Wilson Twitter Functions Handle, Username - A Twitter handle is a username chose by anybody utilizing Twitter and must contain less than 15 characters. Every Twitter handle has a one of a kind url, with the handle included after twitter.com. Illustration: http://twitter.com/username (Hine, 2010). Hashtag - A Twitter hashtag alludes to a theme, pivotal word or expression placed before the the # image. A sample is #skydivinglessons. Hashtags are utilized to order messages on Twitter (Junco, 2010). Retweet - A retweet means a tweet that had been sent or "resent" on Twitter by somebody, however, was initially composed and sent by another person. To retweet (verb) intends to send another persons tweet to the followers (Mann & Stewart, 2011). Retweeting is a typical action on Twitter and mirrors the ubiquity of individual tweets. Unfollow - To unfollow on Twitter intends to quit subscribing or following someone elses tweets. You unfollow individuals by clicking on "follow" on your home page to see your followings (Walther, 2012). Mouse over "follow" to one side of any clients name and click the red "Unfollow" button. Follow - Following somebody on Twitter means subscribing to their tweets or messages. A follower is somebody who follows or subscribes to someone elses tweets (Junco, 2010). Tweet - Tweet is a message posted on Twitter with 140 or fewer characters, likewise called a post or an update. Tweet (verb) intends to send a tweet (i.e., post, upgrade, and message) by means of Twitter (Walther, 2012). Blocking - Blocking on Twitter means keeping somebody from following or subscribing to another person’s tweets. The person is, therefore, unable to receive such tweets (Mann & Stewart, 2011). Favorites- Favoriting a Tweet demonstrates that you preferred a particular Tweet. One can discover the greater part of anothers most loved Tweets by tapping on the top choices interface on their profile page (Hine, 2010). King James Summary- King James is one the most sensitive athletes when it comes to his usage of twitter. His motives in the social site are often geared towards less sensitive issues and far from issues that can spur discussions. His tweets are based on issues that nobody can doubt or question, for instance, the tweets “lest change the world” and “the best ahead” are general. He employs the use of positive energy by using the tweets like “serve and protect. King James has been keen not to generate hatred or questions from his fans. Analysis- He uses twitter to gunner support and motivation to succeed from his fans. Besides being a sportsman, he uses the handle to create a need among his followers to respect God and have a reason to life. King uses the technology, not for professional relationships in most cases but to stay close to his fans and updating them on what to expect in a match. Seehawks The organization uses twitter mainly for promotion purposes. It seeks to ensure a solid support from its followers by ensuring them of victory and giving them hopes. It does not gear its twitter usage towards the personal benefit of its followers but channels everything towards entertainment and celebration of victory. The organization has a way of using their players to promote and maintain a solid fan base. The tweets from celebrities are like advertisements that are used to expand the already large followers. Besides using the player in the promotion, it sports more general sports information and future games. The organization also uses the twitter account as a platform for the celebration of victories and promising fans wins in future games. The twitter usage by Seahawks is purely for the promotion of the organization business and updating fans of current events in the sports arena. Warriors The warriors have a different approach to twitter usage. Apart from promoting the game, they are not afraid to try the water by posting on political incorrectness, comedic and sometimes start a conversation about issues that are sensitive, even outside the sports industry. Through the varied interests of tweets, the group has had an increase of followers with multiple interests, some are not interested in sports but follows just to enjoy the comedic and political direction that Warriors sometimes tweet. The organization’s usage of twitter is mostly to gunner a large fan base they do this accommodating, interesting issues like politics and arguments about everyday life. They tweet on the opponent groups have been a way of developing optimism among its fans and promoting solidarity against the opponents. Professional, player’s tweets sometimes tend to empower young athletes who may wish to join in the games. Warrior’s accounts sometimes tweet motivational quotes and encouragements. The account is among those, which consider fan interest and sometimes respond to their questions. As a discussion forum, it offers a ground upon which the fans can present their opinion over futures events, expectations and sometimes offer technical advice. Warrior’s general usage of twitter ranges from the promotion, discussion to maintain an active large fan base. Russell Wilson Russell Wilson is among key celebrities whose usage of twitter have been aimed at encouragements and motivations to the followers. However, he sometimes uses the account to tweet about personal issues and issues with management. His tweets of complaints have sparked arguments over management problems. Russell has been vigilant in promoting positive living among his followers as well as encouragements to carryon. While most celebrities would prefer to use their twitter accounts to generate more liking, Russell Wilson has focused his usage of tweeter to discuss issues that pertain to his wellbeing in the sports industry as well as a platform to generate arguments that are of his own interest. His recent usage of twitter account depicts a person who goes public on problems that seem to affect his life. On the other hand, he has posted quotes from the bible that are geared towards helping the hopeless have a reason for keep struggling. His famous post on that says, “Jesus follower, too blessed to be stressed. Too animated to be disappointed” shows an aspect of someone who is confident in himself through religions. The post could arguably the explained as a positive use celebrity use of twitter. Personal response on the accounts King James account is the most interesting account to analyze and follow. The celebrity maintains a positivity in his tweets and always encourages the follows to have a positive reason to reason to life. His tweets are consistent towards success and ideas to stay focused on ones goals. On the other hand, Seahawks account is one sided, it are tailored towards personal benefits of the organization and promotion. There is little information that concern other parties are taken care of the followers except for the game updates. How to improve Seahawks account The account has a record of being self-centered and focusing on a limited range of interest. It should realized that its fans may be having alternative interest other than sports that may make them frequent their visits, thus, tweeting on other subjects can promote the organization fan base as well as ensure that conversations are not single sided but involve every party. Topics other than its sports performance can be healthy sources of discussion for the account. References Hine, C. (2010). Virtual methods and the sociology of cyber-social-scientific knowl-edge. In Virtual methods. Oxford: Berg. Junco, R. (2010). The effect of Twitter on public engagement and success. New York: Star Publishers. Mann, C., & Stewart, F. (2011). Internet communication and qualitative research: Ahandbook for research online. London: Sage Publishers. Walther, J. (2012). Computer-mediated communication: Impersonal, interpersonal,and hyperpersonal interaction. Communication Research, 23(1), 3. Read More