Hospitality Management Major: Research Seminar Course Result Analysis+Methodology - Essay Example

Hospitality Management Major: Research Seminar Methodology and Result Analysis al Affiliation Methodology The method used in this research was based on the result obtained from a comprehensive survey of the views and opinions of the selected respondents. This research therefore included responses from players and stakeholders in the hospitality industry.The respondents included 33 people who have been in the recent past involved in the hospitality industry in one way or another. Questionnaires with questions on the management of the hospitality industry and its limitations and challenges.

First, a pilot test of the data collection tools was done among a selected population of people to verify the viability of the tools in collecting the expected data. Volunteers were selected to issue the questionnaires to the selected respondents and also to collect the results. This process took a total of seven days.The collected questionnaires were sorted out to identify those that were usable for analysis. After the data was collected and analyzed, the results were interpreted by using visual aids such as pie charts, tables and bar graphs.

These were the basis of the discussion, conclusion and recommendations that followed.ResultsThe results obtained from the 33 usable questionnaires were analyzed in this section. From the research objectives, the analysis was based on the questions published in the questionnaires on the effectiveness of the management and leadership in the hospitality industry. The data, represented in graphs and tables showed the perception of the respondents regarding management and leadership in the sector.

The first question required the respondents to indicate their frequency of visiting a facility in the industry. In the past one month focus, the results indicated that 24.2% of the respondents were frequent visitors to the facilities. The rest of the respondents visited the facilities often (12.1%). Severally (15.2%), occasionally (42.4%) while 6.1% of them did not visit a facility in the one month period. Chart 1. How many times have your visited a facility in the Hospitality Industry for the last one month?

The second question asked: “In the last facility that you visited, how was the customer service?” The results were; excellent (12.1%), Good (75.3%), Poor (9.1%) and Very Poor (3.0%). The mean score for the quality was 2 (Good).Chart 2. In the last facility that you visited, how was the customer service?The third question asked “What is the likelihood of you visiting the same facility again?” The results obtained were Very likely (15.2%), Likely (63.6%), Not Likely (12.1%), very Unlikely (3.0%) and Never (6.1%). On average, many people were likely to visit the facility in future. Chart 3. What is the likelihood of you visiting the same facility again?

From the fourth question; “Would you agree that general customer service in the Hospitality Industry is wanting?” The results were Strongly Agree (15.2%), Agree (63.6%), Neither (12.1%), Disagree 2.0%), and Strongly Disagree (6.1%).Chart 4. Would you agree that general customer service in the Hospitality Industry is wanting?The fifth question asked “Do you think bad customer service is attributed to poor management?” The results were Strongly Agree (56.3%), Agree (31.3%), and Neither (12.5%). Chart 5.

Do you think bad customer service is attributed to poor management?Question six asked “Do you think poor payment of employees would be attributed to poor customer service?” the results were Strongly Agree (43.5%), Agree (39.3%), and Neither (21.2%). Chart 6. Do you think poor payment of employees would be attributed to poor customer service?The questionnaire also required a response to the question: “Do services in the Public and Private facilities compare?” The results were as follows; Yes (48.5%). No (15.2%), Somehow (30.3%) and Don’t Know (6.1%). Chart 7.

Do services in the Public and Private facilities compare?For question number eight, the respondents were required to give their responses to the question; “What do you think of management in the Hospitality Industry?” The results were as follows, Very Good (12.1%), Good (39.4%), Average (36.4%), and Very Poor (12.1%).Chart 8. What do you think of management in the Hospitality Industry?The ninth question asked “Are facilities in the Hospitality Industry managed well?” 32 of the 33 respondents provided the results as Yes (31.3%), No (15.6%), Somehow (31.3%), and Don’t Know (21.9%).Chart 9.

Are facilities in the Hospitality Industry managed well?The Tenth question asked “Is the Government doing enough to support the Hospitality Industry?” The results were Yes (9.7%), No (25.8%), Somehow (22.6%) and Don’t Know (41.9%).Chart 10. Is the Government doing enough to support the Hospitality Industry?The survey question eleven asked for a response to the question “Are Government Policies hurting the Hospitality Industry?” The results indicated that Yes (15.2%), No (12.1%), Somehow (21.2%) and Don’t Know (51.5%). Chart 11.

Are Government Policies hurting the Hospitality Industry?Question 12 “Is Management in the Hospitality industry in line with the changing trends witnessed today in leadership?” The results were Yes (27.3%), No (9.1%), Somehow (33.3%) and Don’t Know (30.3%). Chart 12. Is Management in the Hospitality industry in line with the changing trends witnessed today in leadership?Question 13 “Are services in the Hospitality Industry adaptive to current technological advancements?” The results indicated that Yes (45.5%), No (0.0%). Somehow (39.4%), and Don’t Know (15.2%).Chart 13: Are services in the Hospitality Industry adaptive to current technological advancements?

Question 14: “Are managers in the Hospitality Industry doing enough to brand their establishments?” From the results, 30.3% said Yes, 6.1% said No, 45.5% said Somehow while 18.2% indicated they Don’t know.Chart 14: Are managers in the Hospitality Industry doing enough to brand their establishments?Question 15: “What major issues do you think are facing managers in the Hospitality Industry towards effective leadership?” The question required the selection of 16 issues. All the 16 respondents to this question selected all the issues while 68% selected 11 of the issues. 37.5% selected only 6 issues while 31.2% and 6.3% of the respondents selected 5 and 1 issues respectively.

Question 16: “What major areas of improvement do you think the Hospitality should embrace?” To this question, 19 responses were obtained. Customer service, diversity creativity and technology ranked among the most popular areas that should be improved as selected by all the respondents. Others selected supervision, flexibility and social media (36.8%). Question 17: “Do you think the Hospitality industry is destined for major improvements in the coming years?” From the results, 66.7% said Yes, while 3.

0% said No. 18.2% of the respondents indicated Somehow while 12.1% did not know what to answer.Chart 17: Do you think the Hospitality industry is destined for major improvements in the coming years?Question 18: Gender. The respondents were required to indicate their gender. 62.5% of the respondents were female while the rest, 37.5% were male. Chart 18. GenderQuestion 19: What is your Age? The results were as follows; 66.7% of the respondents were 18-28 years, 27.3% were 29-39 years. The rest, 6.

1% were 51-61 years.Chart 19: What is your Age?Question 20: What is the level of your income? The results indicated that 54.5% had 0-25000, 18.2% had 26-50000, 6.1% had 51-75000, 3.0% had incomes of 76-100000 while a similar proportion (3.0%) had over 100000 income range. 15.2% of the respondents did not answer the question.Chart 20: What is the level of your income?