Social Media: Twitterholic - Essay Example

Social media has come to be a very huge part of everyone’s daily life more specifically with celebrities. Pop stars such as Justin Beiber and Lady Gaga, use of Face book and Twitter has become an essential aspect for both the celebrity especially for the interaction with fans as well as updating the fans on the celebrities’ latest news, dates of concert tours and their general thoughts. However, it may as well be used as a quite efficient tool for marketing for charity and self-promotion.

For self-promotion, most celebrities gain fans and followers very quickly on twitter and Facebook due to the fact that their fans are in need to be updated on the celebrities’ lives. This means that such celebrities have high chances of marketing to a captive audience. At times this happens to be so well done such that no fan could comprehend that it is part of some advertising campaign. A good example is the California Dreams Tour of 2011 for Katy Perry where the tweets of fans got to be shown over the jumbotron at the time of her live performance so as to get the crowd to interact with the show.

It was a means of receiving feedback on the show as well increase followers that were not available in the past. However, it is as well perfect for making fan loyalty stronger. Rihanna used Facebook to engage fans during the release of her 2011 album. The lyrics as well as other information for only Facebook fans were leaked at the back the scenes footage. Through this, she gained followers, sales as well as publicity. For the promotion of charity or a cause, celebrities make use of social media for spreading information on causes the support as well as charity.

Britney Spears, Kim Kardashian, and Ellen Degeneres tweeted as a way to spread information on Berry Family in 2011. It was about the tragic car accident that involved a family of 5 where the parents died and left the children paralyzed. The information reached fans in terms of millions who donated towards the kids’ support.The “digital death” participation by Lady Gaga, Usher, Justin Timberlake, and Alicia keys so to the collection of a million dollars meant for the “keep a child alive”.

These celebrities pledged that they were not going to use Twitter or Facebook until this amount is collected. This only took a few days and the money was raised so they could get to tweet back to the fans. Traditional media and social media differ in the way in which messages get to be delivered as well as consumed. Traditional media will deliver one message through a single way of communication to a large population as possible. There I no feedback. Social media on the other hand delivers a number of messages and communication is two ways.

There is a chance for a response.