Answer One Question - Assignment Example

This implies that obtaining a substantial market share is the “holy grail” of entrepreneurial marketing. Penetrating a marketing on the other hand is always the daunting task. As such, marketers must always strive to acquire the pitching customer. This requires the development of a brand that will attract one major customer who in turn secures the longevity of the brand by enhancing its market share. The success stories of such leading entrepreneurs as Nike, Nestle, Heineken and Vodafone among many other similar entrepreneurships that operate and enjoy profitability globally continue to portray the importance of the target market in marketing and the need to acquire an anchor customer to help position the brand and safeguard its mass acceptance.

Dong this requires the use of the various marketing principles and tools, marketers must always carry out extensive marketing researches and analyses thereby discovering appropriate companies to partner with and the effective marketing tools to use in order to win a substantial market share for the entrepreneurship. This requires the entire entrepreneurship to operate as a brand. The anchor-customers help create an entrepreneurial brand one that operates deficiently yet effectively. As stated earlier, marketing is a vital function of management mandated with the determination and cultivation of the market for a particular product or service.

The market is the customers who purchase the product thereby sustaining the company’s profitability. This validates the need for the determination of a customer with the capacity to anchor the product to the target market (Molly 7). The anchor customer could be any corporate organization or a particular region that unilaterally accept a particular product. Achieving this requires the company to either develop an appropriate niche marketing that ensures that the brand wins over the specific portion of the market.

Various global brands succeeded in