Visual Merchandising window project for Matchesfashion - Essay Example

rs of Fashion Brand Sur of lecturer and number FASHION BRAND RESEARCH Choice of Brand I chose Matches Fashion because of its current trend and style that picks up new styles and invents more. It is explicit and unique from the internal space arrangement to the outside scenery which acts as an advertising and luring technique that turns eyes especially to fashion ladies. I am more comfortable with their flourishing new style and identify with their brands because of their collection features which have a wide variety from different lines and fashion stylists.

The Matches Fashion store is much spacious, and the internal lighting is sufficient which provides strong visual pulling of fashion lovers. The scent inside is fresh and natural together with well-ventilated light ceilings makes it a perfect environment that makes one feel free and comfortable to shop.Introduction to the Brand ImageMatches Fashion Store has a target of fashion ladies together with stylists and models who live in Marylebone. Their VM design is in a way that updates the fashion blogs in a fashion style from a collection of visuals.

The VM inside the store brings about the creative environment for the attendants, picture impressions and even pet fittings which make it diversified in meeting the needs of customers together with their pets. The dressing and walking area is spacious enough to allow perfect decoration and styling. Customers get a clear view of the favorite designs as they walk around the shop.Visual and Textual Research of Branded Visual TacticsMatches Fashion has held different events that seek to advertize it, but they are carefully not to overspend and strain their budget on advertising.

Matches Fashion has held advertising done with pageant auditions, using the web and also online promotion with “face book” and twitter accounts to collect fans and followers respectively. Magazines of Matches Fashion are found in the shop that showcases the shop and its variety of fashions.Focal point The focal point is normally found just below the level of the eye slightly away from its center and Matches Fashion have its display windows raised meaning the eye level will be lower. The accessories here fall below giving a perfect display of the store.

Just from the other side of the street, an individual can have a vivid view of the shop on the other side from a deflection angle which allows one to look into the shop.CompositionIn the window; Matches Fashion has slid fragmented glass windows, the walls and pillars are made of bricks. They are well balanced on each side that creates attention and makes the eyes explore. The accessories section is placed forward for easy access and testing.Design techniquesThe design of the windows and the floor has perfect lighting with fun lighting element in its light box, and this has become its defining characteristic.

The lights are differentiated with tubes and LED lights which give a perfect display and illuminate on the clothes lined up for the show.Styling strategiesMatches Fashion uses glass stage and mirrored display rooms. Alter and stage have a reflecting feature that attracts more audience. The style is unique with seats inside the shop that give a relaxing feeling when the shoppers want to relax or want to fit shoes.MessageMatches Fashion has a perfect continuation of its theme in the inside and the outside which creates a perfect visual impression.

The brand name Matches Fashion is already a selling and advertising mechanism that boosts the brand profile and attracts more fashion lovers. The inside and the outside display mechanisms have made it popular in Marylebone and outskirts of the town.BibliographyAlexandra P. 2010, Fashion, A Canadian Perspective, ed. Toronto Press Incorporated, London.Akiko F. Fashion: The Collection of Kyoto Costume institute, ed. J. Marigold, Harcourt, New YorkBaudot F. 2009, Fashion: The Twentieth Century. Penguin Books, New York.Fred D.2011, Fashion, Culture and Identity.

University of Chicago Press, LondonJenny U. Basic Fashion Design 02: Textiles and Fashion. AVA Publishing SA, Lausanne