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Globalization - Research Paper Example

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The word McDonaldization was invented by George Ritzer. Ritzer in his works described the sociological phenomenon happening in our society. The study shall cover the general…
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Download file to see previous pages... The research swill discuss in depth the pros and cons of the phenomenon of McDonaldization.
In this study, the researcher is going to analyze the effects McDonaldization has on the society. From the research, a person is able to judge whether the phenomenon is to expected, accepted, rejected, or if it is inevitable.
The study will explain why the term McDonaldization was used as a concept of bureaucracy in the early days. The phenomenon was an organizational structure aimed at rationalizing and standardizing the society’s products and services, and the processes involved in producing them. However, from the study, it will be evident that the concept differs from bureaucracy. The concept concerns itself with five points that the paper shall discuss. They include efficiency, calculability, predictability, and control.
The study aims at explaining the concept of McDonaldization. In addition, the study will help the people understand to what extent the concept has influenced the employees of the 21st century. It shall discuss the possible consequences for theories of human motivation. Users of this study will understand whether the concept of McDonaldization applies equally to all the jobs.
The journal by Kellner described McDonaldization as a process by which the principles of the fast food outlets has taken over majority of the American’s and the rest of the world’s sectors. The author explains how the concept has affected nearly every aspect of today’s society. Nevertheless, the author predicts the concept shall influence the aspects of the future’s society (Kellner 1).
In the interview, Ritzer argued that the concept serves the world as a directing force. From his own words, Ritzer implies that the human beings adapt to every turn that the world makes. Definitely, change is good, and McDonaldization is one of the changes the world is adopting. Many companies that follow the concept have achieved immense success. For ...Download file to see next pagesRead More
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