Total Quality Management of The Ford Motor Company - Case Study Example

International Management Table of Contents Introduction 3 Background 3 About the company 3 Product Portfolio Mix 4 Analysis of Competitors 6 Corporate Strategy and Key Competence Areas 8 Response to Competition 10 Conclusion 11 References 12 Bibliography 13 Introduction Business environment in the twenty first century has been characterised by intense competition among the firms.... The company has a product offering that tends to offer the best products to the customers....

Others entities that have ownership of the general motors are the united Autoworkers, the Canadian government, and bond holders from the old company.... The company founded by a mogul Tan Sri SM Nasimuddin of Malaysia in 1975 was intended to import reconditioned cars.... The company established itself and became an importer of luxury vehicles.... The indulgence of the company into the manufacturing sector and mergence with other firms has seen its growth to a recognizable status....

They were originally developed by and meant for the “Big Three” automobile giant companies in the American motor world which are Daimler Chrysler Corporation, ford motor company, and General Motors Corporation.... Indeed, the three biggest automotive makers in the world, the General Motors, the Chrysler and the ford came together to develop a supply network that would ensure customer satisfaction and process control in the automobile industry referred to as the QS-9000....

the ford motor company incorporates a “strategic purchasing business model” to increase its mutual profitability among its suppliers and the various business partners.... What is Ford company's alignment and bargaining power of buyers?... Conceptually, the bargaining power of buyers is presumed to depend on various industrial factors ranging from the availability of substitute products to the pricing strategies undertaken by the company or the consumer purchasing power affecting the demand for the product/service on offer....

ssessing the situation, the root problem can be linked to several actual problems and these are 1) Ford leader's response to rigid competition in the car market, 2) Ethical values of the leaders of Ford that affects their decisions, 3) Lack of total quality management (TQM) and 4) Lack of strict guidelines by the government during 1968 to 1977 that would protect the consumers or general public.... The reporter states that in 1978, ford motor Co.... The symptoms of the problem were manifested by the several cases filed against ford motor Co....

Some of the Toyota competitors are general motors, Ford motors company, Nissan motors, Honda motor company and Volkswagen AG just to mention but a few.... Despite the economic downturn the management of Toyota is still geared at ensuring customer satisfaction by putting first the interest of the customers and at the same time looking at the demands and expectation of the society by remaining socially responsible to all stakeholders.... This is the largest company in the automotive industry....

Together with quality tools, management tools - cumulatively referred to as total quality management - play a critical role in the reduction of wasteful practices and increasing business.... Morfaw (2009) defines total quality management as a philosophy or approach aimed at meeting the needs of customers and their expectations involving employees and managers through the application of quantitative methods that would continuously improve the products, services and processes in an organization....

Technology factors include Business Plan Input and matching stage Business Plan Input and matching stage External scan External forces are beyond the control of ford motor company.... Porters Five ForcesSuppliersThe supplies of ford motor company include electronics, braking systems, car batteries and integrated vehicle systems.... onsumersThe major consumers of the ford products are people and schools who need vehicles.... urrent competitionFord motor company, General Motors Company and Toyota Motor are the major industry players....