Using a Rhetoric Approach in Business Writing - Essay Example

The paper tells what helps to ensure that important messages or information is delivered to the designated person timely. I, therefore, think that correctly addressing the letter and using language that is non-offending and can send the desired message are important principles of writing business letters.

Part II

            Using a rhetoric approach in business writing has emerged as a critical issue because it exploits the tenets of human psychology to ensure that the basic purpose of writing a business letter is accomplished with high success. Rhetoric enables individuals to use persuasive language that adds to the effectiveness of written discourse. According to Aristotle, the three appeals of rhetoric are ethos, pathos, and logos (2011). Ethos conveys the writer’s credibility, pathos appeals emotionally and logos uses rationalization to emphasize their points. The three paradigms of writing are therefore vital ingredients that significantly lend credibility to the writer and the written discourse. Consequently, business writing exploits rhetoric principles to communicate one’s intended message to persuade the reader and exhort the desired response. These are essential benefits of the rhetoric approach in business writing.

            The various methods of persuasion become highly crucial imperatives as they tend to provide information and send appeals in a manner that rationalizes the issues so that the reader is convinced. If the business letter lacks conviction and strong logical explanations, the reader is not able to understand the points raised and fails to respond appropriately or as desired. Thus, the very purpose of writing a business letter fails and the writer is not able to achieve his/her goal. As such, effective business writing becomes important for communicating the desired message in a manner that requires the least effort in understanding the core issue by the reader/ audience.

Part III

            The success of project completion relies heavily on effective teamwork and strong communication channels among team members. Reflecting on our team performance, I was very happy that communication amongst ourselves was one of the key elements that helped to complete the project timely and efficient with a highly productive outcome. We used emails as an important medium of communication and SMS through mobiles were used in emergencies. I ensured that the diverse team members were familiar with cross-cultural values and shared common goals and objectives. This helped to develop mutual respect and strengthened interpersonal relationships based on understanding and mutual respect. Most importantly, it considerably helped to overcome project-based misunderstandings or delays as members could share their anxieties and successes.

Projects are time-bound work with specific goals and objectives whose success depends on the efficient and timely delivery of goals. The various stages of projects therefore need to be cohesively linked and executed timely. Thus, effective communication became a key ingredient to the success of our projects. We were successful because I had ensured that team members were in constant communication such that achieving the desired short-term goal was easy as obstacles were immediately identified and sorted out through collective efforts.