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Critically examine the diverse effects of food companies marketing practices and governmental healthy eating campaigns on eating habits and obesity. Discuss also any public policy implications of these effects - Essay Example

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The preference for every individual is to get variety of convenient, tasty, safe foods and less expensive foods that can be consumed in large quantities…
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Critically examine the diverse effects of food companies marketing practices and governmental healthy eating campaigns on eating habits and obesity. Discuss also any public policy implications of these effects
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"Critically examine the diverse effects of food companies marketing practices and governmental healthy eating campaigns on eating habits and obesity. Discuss also any public policy implications of these effects"

Download file to see previous pages The marketing executives of these food companies are caught in between the factors that would satisfy the customers fully and also take care of the concern by the governmental food department (Paxon, 2006, pp. 75-82). The food industry has marketed itself in the same way as the tobacco industry because of which it is very important to review the factor on how the marketing of these food industry have affected the eating habits and to have a check over how the food marketers have a continuous growth in their profit without taking care of the customer’s Body Mass Index (BMI) (Brownell and Horgen, 2003, pp. 112-116).
This study is related to see the affects of the food companies marketing over the consumers and also the various governmental measures been taken over providing healthy and controlling obesity among the people. The most of the food items are not products instead they are branded products in the eyes of the customer because of the way they are been advertised, packed and distributed. For these products the companies price them on their own based on the demand by the consumers. The good research over the market segment and coming up with the knowledge of the target customers the price cuts over the particular products increases the efficiency of the company in raising the sales. But most of these products are not healthy as a result of which it causes a lot of problems to the consumers like obesity etc.
The cases of overweight is been seen more in children’s and youngsters wherein out of every 7 youngster 1 is affected by obesity in the age range of 6 to 17. The various factors that has led to such a rise in the obesity among the childhood are more towards the wrong dietary practices and change in life style among the upcoming children’s and youngsters. The level of physical activity has gone down and youngsters have started to take more of unhealthy foods as a result the rate ...Download file to see next pagesRead More
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