RESEARCH PARAGRAPHS ASSIGNMENT - Essay Example

Creative writing: Research paragraphs Paragraph Current trends impacting the airline industry The manner in which business is run in the airline industry is changing fast, with the industry adopting orientation to different modes of marketing channels. The mass and print media initially served as the major platforms through which the airline industry would market its products. However, with the increased use and importance of the social media in the modern world, the marketing trends in the airline industry are currently changing from the initial orientation to mass and print media, into digital advertising (Karp, n.p.).

Most significantly, the airline industry has now adopted the use of social media platforms to market and promote its product. Further, technology is increasingly playing a more significant role in the airline industry, with digital ticketing slowly taking shape, and replacing the manual ticketing, owing to the convenience associated with the airline clients obtaining their tickets online, as opposed to queuing for ticket booking (Mouawad, n.p.). Another emerging trend that is shaking up the manner in which business is run in the airline industry is the emergence of aircraft leasing tendencies by the airlines, as opposed to the traditional tendencies of the airlines running own-purchased aircrafts (CAPA, n.p.).

This trend points to a new cost reduction strategy by the airline industry, which seeks to avoid the initial huge costs associated with aircraft purchase, thus reducing the fixed costs and the costs of investments, while making variable costs the major cost to be accounted for. This move has served to increase profitability in the airline industry. Works CitedCAPA. CAPA Global Aviation Industry Outlook 2013 - Pursuing certainty in an uncertain world - Part 2, 2013. Retrieved February 3, 2014 from http://centreforaviation.

com/analysis/capa-global-aviation-industry-outlook-2013---pursuing-certainty-in-an-uncertain-world---part-2-104436Karp, Gregory. “Airlines plans for 2013 up in the air”. The Chicago Tribune, December 30, 2012. Retrieved February 3, 2014 from http://articles.chicagotribune.com/2012-12-30/business/ct-biz-1230-outlook-airlines-20121230_1_consumer-travel-alliance-airline-fees-rick-seaneyMouawad, Jad. “Airlines Work to Catch Up to the Digital Age”. The New York Times, June 4, 2010. Retrieved February 3, 2014 from http://www.nytimes.com/2010/06/05/business/05air.html?_r=0Paragraph 2: The impact of poor writing skills on the modern workplaceCommunication is an essential factor within an organization, which has a huge bearing on the performance and competitiveness of the organization in the market.

However, poor writing skills have been observed to hinder the smooth flow of information within many organizations, since it is known to cause miscommunication, due to the inability of the recipients of poorly written communication materials to read and interpret them. Consequently, read manuals and orders that require the attention of the organizational stakeholders have often resulted to poor execution of administrative tasks (Hollenbeck, 17). A study undertaken to assess the communication modes by editors within newsrooms indicated that most editors preferred using informal means of communication, thus jolting down short and informal messages that would in turn cause difficulties of interpretation in some cases, by the intended users (Stein, Bentley and Wanta, 2).

The application of such poor writing skills affects the quality of performances by the intended users, considering that some instructions might be misunderstood, thus resulting into inaccuracy in the formulation and completion of tasks. Another study indicated that the US adults are lagging behind in study skills compared to the same category in other developed countries, thus eventually affecting their productivity in the work place (Pérez-Peña, n.p.). Poor writing skills impact negatively on the overall productivity and competiveness of organizations, considering that it affects the effective communication and flow of information within such organizations.

This in turn affects the performance and productivity of the recipients of such poorly written communication messages. Works CitedHollenbeck, Kelvin. A Framework for Assessing the Economic Benefits and Costs of Workplace Literacy Training. Paper presented at the Workplace Learning: The Strategic Advantage conference, Milwaukee, Wisconsin, 1996. Print.Pérez-Peña, Richard. “U.S. Adults Fare Poorly in a Study of Skills“.The New York Times, October 8, 2013. Retrieved February 3, 2014 from http://www.nytimes.com/2013/10/08/us/us-adults-fare-poorly-in-a-study-of-skills.

htmlStein, Andi., Bentley, Clyde., & Wanta, Wayne. Delivering the news: A study of employee communications practices used by newspaper editors. University of Oregon, March 28, 1998. 1-14. Print.