Google - One of the Most Secretive Organizations - Research Paper Example

How Google can be considered to be one of the world’s best companies and at the same time one of the world’s most secretive organisations? Table of Contents Table of Contents 2 Introduction 3 Methodology 4 Google is a Data-driven organization 5 Literature Review 6 Discussion 8 Analysis 9 Results 11 Conclusion 11 References 12 Introduction Google Inc. is one of the American multinational corporations specializing mainly in Internet-related services and products. These comprises of search, cloud computing, software and online advertising technologies to attain varied types of information and necessary requirements. Google came into existence as a private organization in the year 1998 of 4th September by Larry Page and Sergey Brin, being headquartered in United States of America. It was established so as to offer varied types of information related to varied sectors to the customers in a very easy way. Moreover, the prime mission of the organization is to make all sorts of information easily accessible and useful to its customers. Apart from this, the fame and image of Google enhanced due to its presence of online productivity software comprising email (Gmail), Google Drive, and Google+. All these software’s are extremely useful for gathering varied types of information from various sectors that may prove effective in future days. Other than this, numerous desktop products are also offered by Google like web browsing software, software for organizing and editing photos, and instant messaging. Consequently, the organization leads to the development of the Android software for mobile operating system and OS for accessing special type of netbook known as a Chromebook for future applications. However, the most effective one for Google is the establishment of AdWords. This research paper mainly focuses upon the importance and effectiveness of Google as compared to others. Other than this, it also highlights the effectiveness that other IT companies that utilized the software developed by Google. Along with this, it also analysis the results examined by literature and methodology. Methodology Larry Page and Sergey Brin, the Ph.D. students at Stanford in order to work on the assigned research topic of Stanford Digital Library Project (SDLP) brought Google into lime light in the year 1996. The prime goal of this project is to establish an integrated digital library with the help of exclusive technologies. Not only this, by developing such a type of integrated library, the founders of Google desired to present the customers an easy way to gather varied types of information regarding diverse aspects. Due to this benefit, maximum extent of other IT organizations or users gets attracted towards it as compared to any other search engines. Apart from this, the main strategy of Google is to present its users, a reliable platform for searching, ad-word and apps downloading. Due to which, the level of preference of the internet users and entrepreneurs are increasing day by day over Google as compared to other search engines like AOL, MSN and Yahoo. This is mainly because; the search engine results page (SERP) displays the query very instantly just after entering the query in the search engine (Google) as compared to others. So, its craze in the market within the minds of the users is extremely high as compared to others. And due to such underlining reason, it is considered to be the world’s best organization and side by side the most secretive one as well (Scott, 2008). Google is a Data-driven organization Varied types of data and information may be easily searched and downloaded freely from the digital library of Google. Moreover, as the information displayed in the Google might be available in nearly 88 languages so it is highly preferred by all other IT organization desiring to attain any sort of data’s. And due to which, its brand image and reputation among other competing search engine players like yahoo, MSN, AOL and Mozilla enhanced to a certain extent (Scott, 2008). Side by side, the profit margin and reliability of Google also amplified to a significant extent as compared to others. Though the presence of other search engines, maximum extent of the IT users or IT companies highly rely or depend over Google for any sort of assistance. So, it is considered as the world best and most secretive organizations among others. Due to which, its equity and market value enhanced resulting in amplification of its range of customers and revenue in the entire market. It also enhanced the profit margin and brand value of Google in the market (Wojcicki, 2011, p.2). Google is a Data-driven organization Profit Margin of Google Therefore, it may be depicted from the above figures that due to the presence of varied types of features, the search engine of Google became able to maintain a high value of profit margin and equity in the market among others. It also improved its reliability and brad value among many other search engines in the market. So, it is surely the world best and secretive organization among others. This helped it to remain in the supreme and dominant position in the market among others. Literature Review According to Scott, Google is one of the world most imperative organizations that altered the entire face of the business of the world. Now a day, every fact or information required for an entrepreneur or individual is searched very easily through internet in Google. It is huge library of data’s and facts, comprising the answers of each and every sort of queries of the individual or entrepreneurs (Scott, 2008). Google is one of the innovative ways which makes the procedure of business more easy and effective as compared to others. This is because, if an individual desires to start up a new business, then every sort of information regarding that market like competitiveness, market value, revenues earned and competitors present and many others may be attained in a very short period of time. So, an individual may attain all sorts of relevant information by just sitting in his room just by searching on Google. Therefore, introduction of Google made the attainment of facts very easy and effective for the entrepreneurs of this recent age (Holdren, 2011). Not only is this, the features of Google entirely free to be used by the users, that’s extremely advantageous for the users. Among others, presentation of search results entirely based on the customized search engine makes it most popular than others. Similarly Google also provides numerous options for the fulfilment of many requirements of the entrepreneurs like image search, article search and searching for any of the government documents might also be easily obtained from its sites. So, introduction of Google eased the trouble and tension of attainment of any type of information and facts for the entrepreneurs. Due to which, it is highly preferred by the internet users in the entire world among others as described by Holdren (Holdren, 2011). Google presents the information according to the terms or facts typed in the search engine bar in a very short time period. So that it may be used by the user for its own use. Along with this, Google also comprises of its own dictionary, calculator, and spell check as well as compared to other facilities (Holdren, 2011). Thus, it helped Google to attain a respectable position within the minds of the users in the market among others (Holdren, 2011). Side by side, in order to cope up with the social media craze of the individual of recent age, Google experts also introduced an new site named Google Plus go similar to Facebook or Twitter. It is also beneficial for an SEO individual, desiring to attain a good page rank in the search engine of Google. So, from these above mentioned points it may be analysed that Google is extremely effective for any organization. Thus, it improved its market value and reputation in the market among others. Along with this, the range of profit margin and revenue also enhanced significantly. So, it is extremely effective for the organization in the entire sector among other rivals in the market (Great Place to Work Institute, Inc, 2007). Hence, from the above mentioned points it may be stated clearly that Google is the best invention and the most secretive one as well in the entire world. Thus, Google became one of the great examples for other IT companies that entirely followed its pathway to attain success in this aggressive world. It might also help other IT companies to attain a large amount of traffic resulting in amplification of the revenues and profit margin as well (Holdren, 2011). Discussion Google is one of the most important search engine used by the users in the entire world. In-spite of its numerous products, it comprises of many rivals such as Apple, Microsoft and Facebook (Holdren, 2011). Apple: it is one of the toughest rivals of Google in terms of mobile Ad, OS and smart-phones. So, in order to retain its dominance in the market, Google also introduced smart-phones, OS, mobile Ad and online music. Microsoft: it offers high level of influence over the IT industry and so is also a rival of Google. So, Google to attain supremacy in the value of market offered high concentration over the areas of search and collaboration. Facebook: it is another renowned rival of Google in the field of social media. So, Google introduced Google+ to cope up with such situations and attract large array of traffic towards it. This enhanced its market share and brand value in the market among other rivals. Apart from this, it also enhanced its profit margin and revenue to a certain extent thereby amplifying its total range of users as well. Therefore, its fame and reputation also increased a lot in the market among others (Holdren, 2011). Side by side, its goodwill and reliability within the minds of its users also increased to a significant extent among other rivals. This is quite significant for the organization of Google. Thus, due to high level of preference and trust, no other search engine might ever compete with Google in any of its aspects. So, its level of supremacy and dominance remained in the top-most position in the market among others. Therefore, in-spite of so many rivals, Google remained in top-most position in the market of information technology among others. And due to its varied new features, Google is marked as the best and the most secretive organization in the entire world among others. Hence, from the above figure, it may be clearly depicted that Google holds the number one position in the field of smart-phones as well as compared to other rivals (Holdren, 2011). Analysis After analyzing the above mentioned points, it may be described that in-spite of other rivals, Google remained the number one in the sector of IT. Thus, by doing SWOT analysis, it may be analysed for what features, it became the best and most secretive organization of the entire world. SWOT analysis Strength: Already number one search engine. High brand image High brand value Very low marketing required High profit margin (Google, n.d.). Weakness: All queries may not be solved Google technology may be easily manipulated by the spammers Opportunities: New type of services Merge with mass-market portals to attract new users New opportunities for mobile android services (Scott, 2008) Threats: New rivals Extensive competitive market (Scott, 2008) Thus, it may be analysed in order to increase its strengths and reduce its weaknesses, it tried varied types of new features and characteristics so as to attract new users in the market. Hence, due to introduction of various features, it may be stated to be the best and secretive organizations in the entire world among other rivals (Google, n.d.). So, it is preference is extensively high. Similarly, brand value and equity is also extremely high as compared to others. Consequently the level of profit margin is increasing day by day at a rapid rate in a situation of economic downturn (Scott, 2008). Results After evaluating all the above mentioned points described in the literature review, discussions, methodology, literature review, it may be examined that Google is the best search engine in the entire world. In-spite of its varied rivals, Google remained in the top-most position in the entire world. It is mainly due to its numerous features introduced to attract new users and to retain the older ones (Google, n.d.). Apart from this, introduction of Google+ also proved extremely effective for the organization in this aggressive market among other rivals. Along with this, it also helped to attain a good page rank for the SEO individuals. SO, its effectiveness increased a lot within the minds of the users as compared to others in the entire market among others (Google, n.d.). Conclusion Conclusively, it might be stated that due to the presence of varied types of features and characteristics, Google remained highest in the market among others. Due to such features, its image and fame is increasing day by day in the entire market among other rivals. Side by side, its position within the minds of the customers are also enhancing at a rapid extent. Therefore, the introduction of Google proved extremely effective for the users of internet in the entire world. References Google, 2013. Google’s mission is to organize the world’s information and make it universally accessible and useful. [Online] Available at: http://www.google.co.in/about/company/. Great Place to Work Institute, Inc, 2007. Why is Google so great? Google is #1 on this years list of fortune’s 100 best companies to work for. [Online] Available at: http://resources.greatplacetowork.com/article/pdf/why_google_is_no._1.pdf. Holdren, A., 2011. Google AdWords: Managing Your Advertising Program. Google. New York: OReilly Media Inc. Scott, V, A., 2008. Google. Importance of Google. Greenwood Publishing Group. Wojcicki, S., 2011. The Eight Pillars of Innovation. Available at: http://www.google.com/think/articles/8-pillars-of-innovation.html. [Accessed 9th September, 2013]. Read More