Google Is One of the Best Companies Around the Globe - Case Study Example

? Google is a company that has created a road map for what IT companies should be like; explain how Google can be considered to be one of the world?sbest companies and at the same time one of the world?s most secretive organisations Table of Contents Introduction 3 Google is one of the best companies around the globe 4 Google is one of the most secretive organizations around the globe 8 SWOT analysis 8 Findings 10 Conclusion 11 References 12 Introduction Google Inc. is one of the leading American Multinational organizations. The organization is specialized in internet related products and services that include cloud computing, search engine, software technologies and online advertising. Most of the profits of Google are significantly derived from Ad Words. The organization was founded by Sergey Brin and Larry Page. It is considered as the world’s most important and popular customer Technology Company. The search engine of Google is supreme popular among the global internet users. The organization introduced Android operating system for the Smartphone buyers. The organization has a mission to organize the information of the world and make it useful and accessible across the globe (Google, 2013, p.1). Effective service and product differentiation strategy helped the organization to secure its leading position within the competitive market place. A broad range of technological products and services helped people to attain information about every possible necessary product across the globe. Strong research and development always ensures the quality of products and featured within these products. Online advertising is another major business growth driver of Google. Throughout its business operation Google Inc acquired several leading organization in order to develop a potential user base around the globe. Most importantly, this business strategy helped the organization to maximize its business profit margin. However, the report will reveal several reasons behind its successful business growth. In addition to this the study will prove that Google is one of the best companies around the world. Google is one of the best companies around the globe Since the beginning, Google tried to provide best possible user experience to the target customers. They believe that customers are the real boss. Therefore the organization tried to implement effective operational strategies in order to meet the satisfaction level of the users around the globe. Whether designing a new and attractive internet browser or a unique tweak to the get up of the home page, Google takes significant care in order to ensure that they ultimately serve people. They always try to meet their corporate and organizational value through effective customer service rather than achieving own bottom line or internal goal. The homepage interface of Google is quite simple and clear. In addition the pages load instantly right after a click. The organization constantly develops and introduces new applications and tools to ease the online activities of global users. Placements in the search results are never sold to any other individual. Effective privacy and significant security level of the applications motivate global users to access Google. The research and development team of Google exclusively focus on solving research problems. The research and development team constantly tries to find out a better solution for a particular problem. This continuous iteration helped the organization to solve difficult and complex issues. Continuous improvement in products and services and fast access to the information sites increased the acceptance level of Google among the global users (Franklin, Workman and Powell, 1997, p.12). An effective and impressive dedication to improve the searching process helps the organization to learn about new products and services. This actually enhances the knowledge and skill level of the employees to perform effectively. Gmail, Google maps are the most value added applications of Google that helps the people around the globe in several says. Google Maps help an individual to find an unknown place through the help of web. On the other hand, Gmail helps a people to enhance both professional and personal communication process. Millions of people across the globe are connected through Gmail. The organization is hoping to bring the power of search to several unexplored areas. On the other hand, improved and advanced access to several applications and tools can provide people several eternal and memorable experiences in their lives. There are several leading online search engine organizations except Google but significant operation activities and corporate value helped the organization to secure leading position within the competitive business environment. Time efficiency is one of the major success mantra of the business growth of Google. The organization has able to develop significant business and individual client base through effective customer services. Whenever asked for information about something, the search engine instantly provides suggested results regarding that information. Google always understand the value of user’s time. It is the only organization in the world whose goal and objective is to provide multiple suggestions for a single search within a quick period of time. In addition to this, the organization constantly tries to upgrade their existing products to make the users happy. The organization expertly created a significant roadmap for several IT companies. Google made the internet more effectively accessible to billions of people. Several research programs of Google offer the chances of the transformation of technological experience. The organization is the pioneer in the professional data centres which has helped the organization to reduce the level of carbon emission. Sustainable business practices and effective corporate value helped the organization to attain a strong and superior reputation across the global business environment. Effective organizational culture and healthy workplace environment make its employees feel proud to become a significant part of this prestigious organization. Sustainable business operation and effective employee retention policy helped the organization to retain its leading position within the industry for a longer period of time. Google follows flatter organization structure to maintain effective employment relationship. According to the management team, this type of organizational structure can enhance top-down and bottom-up communication process. Moreover, the organization motivates its effective employees to involve in the decision making process. This process helps the organization to improve their business operations. In terms of recruitment and selection process, the organization tries to recruit effective and skilled employees for different jobs. Unbiased management team helps to develop a motivated workforce. It helps the organization to drive them towards the successful business outcome. Effective training and development programme increases the skills and competencies of the employees. In addition, creativity and value added thinking process of the effective employees help the organization to introduce several differentiated products and services that can develop a potential global client base. Google assess the significance of each and every webpage using almost 200 signals and various techniques. For example, PageRank algorithm is patented software of Google. It analyzes the best and popular sites based on the votes among the web users. Now-a-days, people want to get information about a particular thing whenever they need it. Looking into these kinds of market demand and customer’s trend, Google implemented new technologies to offer new solution for mobile services. This process helped the organization to provide upgraded and value added mobile services to people in their urgency and necessity. Now-a-days, people can avail effective information and facts about a particular matter anywhere in this world if the internet connection is available. Google does not believe that an organization can generate effective revenue and make significant profit through ethical and sustainable business practices. People generally do not expect unnecessary and irrelevant advertisement while searching for important information. Google takes care of this thing. The organization does not allow the advertisements or promotions to be displayed in the result page unless these advertisements are relevant and appropriately linked with the search results. Advertisement can provide useful information but to a certain limit. In addition to this, Google does not accept the concept of pop-up advertising as it irritates the users in maximum times (Lennihan, 2013, p.11). Advertising or promoting on Google is always clearly recognized as sponsored links. Therefore, it does not conciliate the integrity of the search results. Moreover, Google does not manipulate the rankings of search results based on the request of the partners. The organization always considers the view and trend of customers to justify the place of an organization or something based on the frequency of user’s search result. The global users trust the objectivity of Google. Therefore, the organization does not follow short term gain concept to breach that valuable customer trust. Google was founded in California but the major objective of the organization was to facilitate the people of entire world through effective internet services and products. Today Google is operating in more than 60 countries. In addition to this, the organization is maintaining more than 180 domains. The search interface of Google in more than 130 global languages increased the acceptance level of Google among the global internet users (Miller, 2013, p.37). Moreover, people can discover the meaning of a written content through the help of translation tool. Actually Google provides all the possible and effective opportunities to people to gather any kind of information. The organization is great in terms of product or service differentiation, introduction or up gradation comparing to other search engine organizations around the globe. People are trying to access all the introduced services of Google to meet their social needs and satisfaction level. Google is considered as the best company around the globe due to effective corporate value, mission, organization culture, product and service innovation, workplace environment, and continuous improvement in differentiated products and service line through the help of advanced technology. Google is one of the most secretive organizations around the globe It is clear from the above discussion that Google is the leading organization within the industry due to several competitive advantages. Following SWOT analysis will help to analyze for what features, the organization become the leading and most secretive organization across the globe. SWOT analysis SWOT analysis is an important strategic marketing tool. This SWOT analysis will help to determine the internal strengths, weakness and external opportunities and threats. Strengths Google is recognized as the leading search engine. The organization managed to develop a significant and potential global client base. High brand value and brand image helped the organization to secure its market share in global market place. The organization does not invest much in the marketing activities due to its renowned brand name (Kotter, 2013, p.12). High profit margin helps the organization to acquire several popular websites. End of the day, this strategy increases the number of potential target customers. Weaknesses The organization effectively and expertly tries to provide solutions and results to all the quarries. However, it has been found out that all the queries cannot be solved through this search engine. Moreover, privacy and security issues are other major weaknesses of Google. The Google technology can be easily manipulated by several spam organization. Spam mail in the Gmail accounts can create several threats, such as online hacking and theft of information or personal contacts to the account holders. Opportunities Global business environment is changing rapidly as the taste and preference of customers are changing constantly. People are trying to avail differentiated and unique online services comparing to other surrounded individuals. Therefore, the organization has a potential opportunity to focusing on its product and service differentiation strategy. On the other hand they should try to target and merge with the large market portals to attract new preferred customers. Mobile android is an effective mobile service Extension of Google. The organization should try to add value in their android services. In addition to this, the strong research and development team of Google should upgrade their Android versions in order to lead the Smartphone market. Threats Intense market competition is the major threat for Google. Extensive competitive global market is forcing several organizations to implement new unique strategies in order to attain significant market growth. People are trying to get significant and fast customer service along with quality product. Findings It is clear from above SWOT analysis that Google tried to implement several unique strategies in their business process to reduce the level of weaknesses and increase the level of strengths. Several types of new features and characteristics of products and services helped the organization to attain significant market growth. Google should try to capitalize on the potential opportunities in order to transform their weaknesses to significant strengths. However, it is quite difficult for a leading organization to maintain its leading position within the market place as several potential competitors are trying to achieve competitive advantages. The preference of Google is quite high com paring to other competitors. In addition, brand equity and brand value of Google is significantly high comparing to other market rivals. Rapid increase in profit margin helping the organization maintains sustainable business performance during this global economic slowdown. Conclusion Google is the leading global search engine. The organization developed a potential user base across the globe through the implementation of several key innovative strategies in business process. The organization is constantly trying to improve their quality in products and services in order to justify their corporate value. Strong and skilled research and development team of Google is helping the organization to introduce different types of attractive and innovative products and services to meet the market demand and current trend of customers. The organization always gives priority to their users. Major priority to customers and effective customer service help the organization to achieve significant competitive advantages. Google is leading the industry due to effective organizational culture, business objectives, corporate values, organization structure and innovative product and service development. It is highly important for the organization to maintain its leading position in this saturated global market place. Google already avails high brand equity and effective brand value. Therefore, it would be easy for the organization to attract target customers through new and effective strategy implementation. The organization should always try to transform their weaknesses into key strengths by capitalizing potential opportunities. References Franklin, G., Workman, M., and Powell, D., 1997. Digital Control of Dynamic Systems. Global Business management, 13(2), p.12. Google, 2013. Company Overview. [Online]. Available at: < http://www.google.com/about/company/>. [Accessed on September 16, 2013]. Kotter, J., 2013. Leading Change, with a New reface by the Author. New York: Harvard Business press. Lennihan, M., 2013. Company Information. The New York Times. Available at: < http://topics.nytimes.com/top/news/business/companies/google_inc/index.html>. [Accessed on September 16, 2013]. Miller, M., 2013. My Google Chrome book. New York: Que Publishing. Read More