Supply Chain Management - Research Paper Example

s that allows companies to effectively utilise its people, technologies and other resources required to move its products or services from the suppliers to the consumers. It can further be explained as a network of services and delivery options that facilitate to execute the task of procurement of raw materials and make conversion of the resources available into intermediate as well as complete products along with distributing these finished products to the customers. This system or chain has been observed to be present in both the services as well as manufacturing companies.

Although it has been observed that the process and complexities of this system vary from organisation to organisation. Supply chain is a very effective method in planning the overall production and distribution of companies which could further lead towards cutting down of costs of the products and would certainly enable to deliver an attractive final product that would be more preferred by the customers. A company that succeeds in proper implementation of supply chain in its operations would have the competitive edge in the global market in comparison to its competitors.

However, there are certain risks and uncertainties that are involved in the incorporation of supply chain network. As there are many steps involved in the process of the supply chain management such as procurement of raw materials, manufacturing of the finished products and delivery of product among others, a failure in any of the mentioned steps would undoubtedly affect the operations and functioning of organisation (Ross, 2010). With this notion, the paper aims at illustrating the risks and uncertainties that are involved in the supply chain network or management process.

Furthermore, the paper would also epitomize the phenomena and behaviour of the Forrester Effect, as one of the models for demand uncertainty and would attempt to provide the countermeasures of such effect. Moreover, the paper would further intend to