UNB 50th Anniversary - Term Paper Example

50th Brunswick Anniversary: Marketing plan “In pursuit of Excellence” Guideline and purpose To establish a marketing and public relations plan to enhance the dissemination of anniversary messages during this 50th Brunswick’s Anniversary 2. Build up communication messages for the entire campus and alumni for the Anniversary celebrations. The Anniversary’s objectives: 1. To celebrate in a unified spirit the achievements of Brunswick University over the past 50years of its existence 2. Upscale the pride of all faculty members, students and associates of Brunswick University 3. Establish a unique platform for appreciating the undertakings of the University and raise a broad knowledge of the University among the public and stakeholders. Themes and Key Messages The overall theme for this event will be: “In pursuit of Excellence”, similarly the guiding the notion in this occasion will be dubbed: “Looking back into 50years into Brunswick’s excellence and all those people who have been part of the process.” It should be noted that this theme will not be used explicitly in any advertorial, but will be cast artistically in the entire occasion and print outs. The event as such will aim at celebrating 50 years of the University’s achievements into meeting the expectations of the public by being able to rise above challenges of getting excellence into the entire world. Key messages to be captured include: Academic achievements Faculty achievements Important historical events Relentless pursuit of excellence A vision for continued commitment towards providing academic excellence for the present and future generations It should be noted that the tones that are to be used here should be welcoming and celebratory in nature and excited with respect to future achievements. Languages that are to be used should display the University’s desire to have a progressive growth platform, creativity and innovation. Resources and promotional elements required: Logo stickers, label pins, car magnets, caps, pens, balloons The 50th Anniversary guide, custom designed anniversary website, PowerPoint presentations, logo (electronic and print), boilerplate description Rationale for the choice of the event The idea of holding the university’s fiftieth anniversary to celebrate the excellent performance of the Brunswick university over the last few decades came to see the light of dawn when the university president and vice- chancellor, professor, Dr. H.E.A (Eddy) Campbell selected a group of experts headed by the university chairman of the council Dr. Edward Young and a couple of other dignitaries from the university and her two daughter campuses to verse the best way through which the university would celebrate her years of god academic performance in he region and the best way to celebrate her being the longest serving center for academic performance in the northern parts of the American sub- continent. Among these were the Executive Director of the UWI School of Business and Applied Studies (ROYTEC), Mr. Earl Browne, Ms. Anthea Clarke, Subject Head for Management Science and Mathematics, ROYTEC, the principals from all the two campuses and constituent colleges and other learning centers (Belluz, 2008). The meeting passed that the university should an anniversary celebration in remembrance of the good days of academics and social endeavors in the region. The Brunswick University has been an outstanding center of excellence in the northern American continent having contributed tremendously in almost all areas of knowledge in the region and beyond. He boasts of the largest number of ex- students in the region who have graduated from the university and are doing excellently well in their areas of employment. Graduates from this university since time immemorial are found in almost all sectors of the economic mainstream such as business, law, various fields of science both natural and human science among other disciplines. The best way to reward these performers and their professors therefore will be to organize an anniversary celebration which would bring all of them together under one umbrella and enable them share their experiences in their lives since they graduated from the school. The celebration will be a one week stream of events coupled with speeches from various dignitaries that would be invited to grace the occasion. A colorful plan was immediately drawn by the concerned parties and a date fixed for the onset and the termination of the events which were all planned to run in a smooth and systematic manner. The university aims to show case what makes it unique among the many universities within the region and therefore a need in letting every faculty to participate in the events and come up with unique exhibitions and areas of achievements in all fields and capacities since their inception in the university as areas of academic enlightenment. Each of the fourteen faculties will be scheduled some time to participate in the event and give presentations and speeches. Two faculties will then be chosen to present each day amidst the many speeches from dignitaries that and alumni association committee and members will present for the occasion. History Brunswick university The University of New Brunswick begun in the year 1785 and is Canada’s oldest English speaking university in Canada as well as one among the four universities in the region that are considered to be the oldest public universities in North America alongside the university of Georgia, the university of North Carolina at Chapel Hill as well as the college of William and Mary which also claim the same title as the oldest academic centers in North America. According to Lennards and Anisef the university of Brunswick was founded by some group of seven men who considered themselves loyalists of the time in the northern parts of the American continent being among those who left the united states after the famous American revolution to find a place where they thought they could exercise their democratic rights as they referred to it hence these people begun to build the university as a center for learning for all people across the globe irrespective of their cultural and historical backgrounds (Lennards and Anisef, 1997). The university of Brunswick therefore became the first university in the Northern parts of America where English was the sole medium of expression. The university boasts of two campuses all situated in two large cities in Canada with an ample environment for academics achievements and good learning equipment to create an all round person at the end of the period of the course taken at the university. These campuses include: the original r main campus which is situated in Fredericton and another smaller campus I Saint John which was founded in the year 1964. Besides these two compasses, the University on New Brunswick has also two more satellite campuses offering courses on health sciences located in Moncton and Bathurst, Brunswick as well as two offices in Caribbean and Beijing. The university offers about 75 degree courses in fourteen faculties with an annual student entry of over eleven thousand annually. The students from this university are drawn from a diverse culture with almost every region of the world represented. This diversity in the number of students who study at this .university makes the university’s reputation be known world wide. Research methods A research carried out to validate the events which will take place on this occasion as well as the history of the Brunswick University will be done using a number of research methods. The following scientific research methods will be employed in getting the information presented herein. The information on the history of the university will be availed through reading of secondary materials from archives as well as some from the internet links. Extensive reading and consultation of the secondary materials on the past historical events especially the history on the conception of the university and its development over time will be got mainly from the historical records in the school library as well as from the internet, on the university’s website link. The information on the immediate historical events will be sought through interviewing of the various resource persons some of whom are the long serving university staff and other support staff. Some people who have been living in the school vicinity over a longer period of time will also be targeted for this interview on the progressive development of the school over time. It is important to underscore that some people have been living in this region for more that fifty years have a great bulk of knowledge about the school which when combined with the historical facts that will be collected, massively will complement each other Events which took place during the occasion Event 1: Opening ceremony The opening ceremony will be conducted in a stylistic manner led by the president and the vice chancellor of the University of Brunswick Dr. H.E.A (Eddy) Campbell who will give the opening remarks on a long history of the institution and its progress over time. The vice chancellor, in his speech is expected to unearth the role of the university in helping the international community in terms of academic performance by building experts in various fields of knowledge. He will also acknowledge that the excellent performance has been as a result of the uttermost cooperation from the government of Canada, the students’ population as well as the entire teaching and non- teaching staff who have worked tirelessly to ensure that the university achieved the status it had at the moment. After this the university choir will be invited on stage to present a peace of music. The choir will be accompanied by some of the staff members such as Dr. Noel Armstrong wit his famous guitar which he has played rhythmically over time reciting the school vision and mission, to the amazement of the whole congregation. The song that will be composed by one of the renowned music lecturer Dr. Abigail Foust will be about keeping the university’s fire burning and reciting the school mission and vision in its chorus (Green, 2008). Event 2: Award of honors During this event several people with outstanding performance in various fields of knowledge and who were once students or lecturers at the University of Brunswick will be awarded honorary degrees for their standing contributions in their areas of specialization. An interview conducted by Green Report 2011 indicates that a total of twenty former students at the university who at this time are among the top ranked managers of various organizations in the country and across the world as well as two outstanding lawyers and engineering practitioners will be awarded honorary degrees for their excellent performance and their contribution in uplifting the name of the university in the global sphere (Parker, 2011). Five lecturers will be also recognized for their contribution at the university and awarded honorary degrees as a sign of appreciation and motivation for the work well done over the years they have been serving the university. Event 3: Soccer tournament A soccer tournament will be organized by the university in which the two campuses will compete. However, there will be a restriction on the selection of the participants in this tournament which will be biased to the older students in both campuses. The university has students of varying age groups ranging from the teenagers to the adults at their mid thirties and forties. The teams will be expected to be composed of only players in their early twenties and below. Participating students will identify themselves using student identification cards. Event 4: Faculty Presentations Given her long time of existence in the region and across the globe as a center of excellence, Brunswick University will celebrate her emergence as an outstanding school of excellence by holding an anniversary celebrations to mark the memory of the roots of the University as well as her recognizable performance in shaping the characters of people across the world besides imparting important knowledge in a number of the world’s population. The function will take one whole week and to be led by beach of the fourteen faculties in conjunction with over seventy to departments in the in the respective faculties. Each faculty will present a list of achievements in their respective fields of knowledge and the awards won in both the national and international participations from the time each faculty will be established as a recognizable stream to offer training in a given area of knowledge. To this extent, this occasion will discuss the events which took place in one department of only one faculty. The following departmental participation will be expected as follows amidst several other events intertwined between the faculty events. Faculty of Arts and Social Sciences Brunswick University has a number of departments within the faculty of Arts and Social Sciences that continuously mould students to make them competitive scholars in the various academic fields of social sciences and social research. Brunswick’s world renowned Faculty of Arts and Social Sciences offers more than 2,000 academic courses in more than 30 undergraduate academic areas of study. At advanced graduate level, the University concentrates in molding qualified professional in more than 40 post graduate programs of study. As academic scholars, the faculty of Arts and Social Sciences produces new insights in knowledge in a variety of subjects, which contribute to the shaping of the world on a daily business. With this an enduring dedication and pursuit to academic excellence, Brunswick University has been offering unparallel experiences in student life across a wide range of academic platforms. Suggestions for the improvement of the event It is important to recognize at this point that all events which will be carried out during the entire period of the anniversary have been planned for success. It is therefore important that certain measures should be incorporated early in the planning stage to avoid any unpredictable shortcomings. First, all encompassing system of participation should be put in place where all can participate irrespective of their ages as planned in the case of the soccer tournament which restricts the ages of the participants. Various games should therefore be organized where each student with ability can be able to participate. At the same time, media advertorials are expected to start earlier enough to inform the whole public on the occasion. Limitations to the research I would also like to bring to the attention of the readers of this research report that the information provided herein is not all inclusive as it does not cover everything that will take place in the event. Besides some important historical events are missing and cannot be traced from the sources consulted. The interviews in it’s entirely cannot be trusted and can only be relied to the extent of the narrators’ level of knowledge and so cannot be taken as wholesome truths. Moreover, limited time and resources could make the whole process difficult and almost impossible in some areas leading to lack of some necessary information. I therefore welcome any further research to be conducted by whoever is interested in the same area to fill in the missing links. Summary The University of Brunswick which came into existence in 1785 is now boasting of being one of the oldest universities in North America and the first English speaking institution in the region. It will celebrated her 50th anniversary in 2013 which will be marked by colorful events and the award of honorary degrees to her former students and academic staff who had performed excellently well in their respective areas of specialization References Belluz, J. (2008, August 18). University of New Brunswick. Happy Birthday to the University of New Brunswick, 77- 81. Fairweather, E. G. (2001). Biographic Dictionary of Architects in Canada 1800-1950 . Cambridge: Cambridge University Press. Green, R. (2008). College Songbooks and Songs. In V. Harris, Encyclopedia of Music in Canada. Historia. (pp. 594- 637). New York: Prentice Hall. Lennards, P. A. (1997). The Canadian Encyclopedia. Ottawa: Dominion Publishers. Parker, G. (2011, June 13). University of New Brunswick. Guaranteed Scholarship Program. (G. R. 2011, Interviewer) Read More