StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Sales and Promotion in Sports - Assignment Example

Comments (0) Cite this document
Summary
Through marketing, the spectator of the team becomes aware of the products and services offered by their favorite teams. Discount-admission promotion must…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Sales and Promotion in Sports
Read TextPreview

Extract of sample "Sales and Promotion in Sports"

Sales and Promotion in Sports Sales and Promotion in Sports How would you implement a discount-admission promotion to a sporting event so that it did not alienate full-paying customers?
Irwin et al (2008) asserts that; marketing of sporting activities remains a core undertaking in any sporting activities. Through marketing, the spectator of the team becomes aware of the products and services offered by their favorite teams. Discount-admission promotion must take into consideration the target population. The discount promotion method provides customers with the required information of the discounted prices on the tickets on offer. Attracting average customer is one thing while; attracting full paying customers is another.
The sporting company might make use of television commercials, news paper, sports magazine, and face to face amongst other advertising modes to reach the full paying customers. Sporting events relies heavily on promotion activities offered to communicate to the target population. The use of web site that appears professionally designed educates the prospects of the services offered by the sporting company. Professionally designed web pages depict a capable and credible image of the sporting organization to the clients. The site requires to, provide information concerning the target population and how the sporting event undertakes its operations to ensure customer satisfaction (Kaser & Oelkers, 2008).
Providing members with a free trial membership helps the sporting company attract a significant number of members. The members recruited via the trial membership method receive the same membership benefits enjoyed by full paying members. The benefits includes but not limited to tournament invitations, newsletters, and discounts. While implementing the discount–admission promotion, the sporting company requires contacting the successful candidates of the trial membership via phone. Contacting the clients enable the sporting organization to, realize whether the candidates can be converted into members (Irwin et al, 2008).
Trial membership requires the sporting company to have a lead. Leads remain leads till proven otherwise; where the individuals convert into a paying customer. In cases where the clients travel to attend to the sporting event; the sporting company should see this opportunity to provide accommodation. The company needs to enhance its promotional strategy by providing clients with a feasible and affordable accommodation. The client can come and benefit the organization in watching sports and still relax. This enables the client to enjoy the organization’s value (Kaser & Oelkers, 2008).
Return trips organized by the sporting organization enables the customers save a lot from the programs offered by the sporting company. The activity enables the clients associate the company’s products with value. Gathering information about the clients experience enables the sporting company improves on their products and services. Feedback programs enable the sporting organization make changes in their program to suit the needs of the potential and full paying clients. The clients that are against membership of the sporting events must also be consulted as; to their reason for non-conversion to, ensure their needs are catered for in the sporting programs (Irwin et al, 2008).
The trial membership campaigners must gather information enough to convince the customer of the need to join and be part of the sporting event. The attendants require having the proper approach towards the clients. Let the client know the value of joining the team as a member. The benefits must be enticing enough to lure the clients into signing up. Converting customers requires confidence and undoubted knowledge and prices of the products on offer. The information helps the analyst discern susceptible customers from the rest (Irwin et al, 2008).
Conversion of customers from the audience reserves the conflicts that bridges data gathering with sales implementation of tickets and other products and services affiliated to sales. Sporting organization with proper information attains a more promotional powers that the organization with limited information relating to their clients (Kaser & Oelkers, 2008).
References
Irwin, R. L., Sutton, W. A., & McCarthy, L. M. (2008). Sport promotion and sales management. Champaign, IL: Human Kinetics.
Kaser, K., & Oelkers, D. B. (2008). Sports and entertainment marketing. Mason, Ohio: Thomson South-Western. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sales and Promotion in Sports Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Sales and Promotion in Sports Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1614973-sales-and-promotion-in-sports
(Sales and Promotion in Sports Assignment Example | Topics and Well Written Essays - 500 Words)
Sales and Promotion in Sports Assignment Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1614973-sales-and-promotion-in-sports.
“Sales and Promotion in Sports Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1614973-sales-and-promotion-in-sports.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Sales and Promotion in Sports

Sales Promotion

...? Sales Promotion This report will try to throw some light on various sales promotion techniques adopted by companies. The study will try toanalyze sales promotion in terms of demographics and psychographics. The report will try to dissect sales promotion as a strategic tool used by companies to create brand equity. Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on creating brand...
10 Pages(2500 words)Research Paper

Sales promotion portfolio

...? Sales Promotion Portfolio – Pizza Hut [Supervisor Sales Promotion Portfolio – Pizza Hut Introduction: “Frank and Dan Carney” made Pizza Hut with a thought to construct a pizza bistro in their home city but in few years the business became one of the largest pizza chains worldwide with operating in more than 100 countries. In the year 1973, Pizza Hut was launched in UK having started a restaurant in the city of London. In some years, Pepsi Co. became the owner of Pizza Hut and started a combined project with Whitbread in UK. In 2006, Yum Inc. bought shares from Whitbread. Now this company owns all the business of Pizza Hut in UK. Currently there are around 700...
10 Pages(2500 words)Research Paper

Sales Promotion Plan

...? Sales Promotion Plan Contents Introduction 3 The Product 3 Hardware/Objects involved 4 Activities 4 Prizes 6 Field sales promotion 6 Time allocatedfor the sales promotion 7 Engage/affect with your campaign 8 Free publicity 8 Reference 10 Introduction The project would deal with the business of retail industry particularly in the non food segment. The retail industry is booming and with a fierce competition, it becomes necessary for retailers to involve all the possible techniques to induce sales. The techniques to be used is sales promotion which are the marketing activities which...
6 Pages(1500 words)Essay

Sales promotion/ PR Portofolio

...? Sales promotion/ PR Portfolio Contents Contents 2 Please make this sure the whole report is in UK English 3 Introduction 3 UK High Street Fashion Market 4 Media in the retail industry 5 Segmentation, Targeting & Positioning this should be about how the industry might target segment and position the adverts to consumers (Industries do not go for segmentation, Companies within the Industry adopt STP strategy). 6 Segmentation of retail and one specific example (Industries do not go for segmentation, Companies within the Industry adopt STP strategy). 6 Targeting as above more about the industry overall targeting (Industries do not go for segmentation, Companies within the Industry adopt STP strategy). 7...
9 Pages(2250 words)Essay

Advertising,Sales and Promotion

..., it can be second for others, an eight-employee family firm in Wales that specializes in branded beef products. (I forgot the company's name) has spent $1.75 million in the past four years providing its steroid-free meat to athletes--and an additional $2.35 million telling people about its Olympic sponsorship. That seems a tremendous commitment for a company that has projected its sales for 2002 at just $12.5 million. "It's a bit of a risk, but it's worked. There's a good chance that many business today wont have been there in ex-olympic cities of the world if we hadn't gotten the right to use the Olympic logo in their marketing. The mat company is not shy about promoting its position on the Olympic...
6 Pages(1500 words)Assignment

Sales promotion campaign

...of cider as they leave the packaging process while barcodes are scanned into a database to be referenced in retail sales. Promotional codes for the preferred customer points can be printed on the interior of labels to be viewed through the glass bottles, included on another decal item or stamped on the inner sides of the bottle caps. Again, for those who do most of their alcohol consumption at the pub, other forms of obtaining promotional codes can be provided, such as text messaging a specific code word for the week, perhaps associated with the current sporting event. This would require a means of tracking customer profiles, values of promotional...
4 Pages(1000 words)Essay

Sales Promotion Techniques

...Running head: Sales promotion Sales Promotion Techniques Sales promotion activities are important in determining the success of a product inthe market. Innovative sales promotion techniques help the manufacturers to catch the attraction of the consumers and thereby their products will move better. Discounts and deals, Increasing Industry Visibility, Price-based consumer sales promotion, Attention-getting consumer sales promotion etc are some of the major sales promotion techniques currently used by...
4 Pages(1000 words)Research Paper

The Sales Promotion

...The Sales Promotion According to the slides, a sales force is made up of sales people: individuals representing a company to customers or vice versa charged with responsibilities of prospecting, communicating, selling, servicing, information gathering and relationship building. They serve a significant connection between the company and customers with a key role of creating a long-term profitable relationship for the firm through value creation by meeting customer satisfactions. Slide (12) further notes that through interpersonal selling techniques such as face-to-face and telephone among others, the sales team works either individually or groups to...
2 Pages(500 words)Article

Sports Promotion and Sales Management

...Sports Promotion and Sales Management Table of Contents I. Introduction 3 II. Sales Structure- Benefits of Joined Sales and Service Departments 3III. Sales Structure- Benefits of Separate Sales and Service Departments 3 IV. Recommendations 4 References 6 I. Introduction This paper details the benefits of sales organizational structures where one, the sales and services departments are joined, and two, where the sales and service departments are separate. This paper also makes recommendations on the ideal sales organizational structure for a...
2 Pages(500 words)Assignment

Sales promotion and Management

...Sales Promotion Portfolio Insert Insert Grade Insert Introduction Today’s globalised business environment has resulted in high competition among business enterprises that deal in same products. Industry rivalry has been denoted by a number of strategies aimed at convincing prospective customers to purchase highly differentiated by potentially similar products (Meade et al, 2009). As a result, sales promotion is becoming a great factor to consider if enterprises are to attain their goals regarding to sales volumes. One of the trading commodities in the world is coffee due to the unmatched demand for consumption all over the world. For instance, coffee is one of the most valuable import commodities in the whole of the United States... , through...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Sales and Promotion in Sports for FREE!

Contact Us