The Advert for the Aquafina Product - Essay Example

The bottle has a thin holding part which enables the users to handle the product with ease. This feature makes it more attractive to youth who participate in various activities such as games. Secondly, the products come in various colors to satisfy the interests of a diverse range of customers. Different customers prefer products that have been branded using specific colors. To satisfy all market segments, Pepsi Company has branded the products using ribbons of different colors. Third, the products have been packed using different masses. This is to cater to different age groups ranging from small children to adults. Fourth, the bottle surface is rough rather than smooth an aspect that would make it not to slip from the hands of the users. Lastly, the products have been presented in different forms. These include unflavored and flavored water. This makes the customer select his/her choice product (MacRury 2009).

Three principles of art are well represented in this advert. First, the art principle that is represented is repetition. The name Aquafina has been repeated in all related products. This makes the products to be distinct. Secondly, an aspect of variety is seen in the advert. The company has advertised a variety of products to attract different parts of customers. In addition, this is aimed at increasing the market size. Lastly, the principle of unity is also well presented. All products are presented in one magazine an aspect that creates a unifying factor towards the products. This plays a very great role in segmenting the market.

Interpretation
The product being advertised is a refreshment. It has been advertised in a youth magazine as a result, the major target of the advert is teenagers. The text accompanying the product is simple to understand an aspect that makes the readers understand the use of the product. The clear image characterizes the product as of high quality and healthy for human consumption. This would attract more customers to test the product an aspect that would create customer loyalty (MacRury 2009).

Evaluation
The main role of the ad is to attract new customers to the product and remind existing customers about the product. The advert will achieve its main goal by putting the mind that the magazine is read by millions of young generation across the world. This means that new customers are likely to consume the products. What works in the ad is that is simple to comprehend due to the clarity of the image, its size, and the location of the ad in the magazine (MacRury 2009). Read More