StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

British airways and Iberia airlines merger - Essay Example

Comments (0) Cite this document
Summary
In the contemporary market, globalization and technological advancement have created several business opportunities as well as risks. As such, corporations are continuously seeking for strategies to mitigate risks and maximize from their operations. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
British airways and Iberia airlines merger
Read TextPreview

Extract of sample "British airways and Iberia airlines merger"

Download file to see previous pages Brief History of British Airways (BA)
British Airways (BA), the flag carrier of the UK, is the largest airline in the United Kingdom on the basis of fleet magnitude flights and terminus. The airline was established in 1974 and has ruled the airline industry since its creation as regards passenger volume until the arrival of low-cost competitor, Easyjet in 2008. BA has been centered at London Heathrow Airport, which is the airline’s central hub. In its growth strategies, BA acquired Dan-Air, which increased its popularity at Gatwick Airport. BA also acquired 25 percent shares in Australian airline, Qantas in 1993. In 1998, the airline together with other leading airlines formed an alliance dubbed “Oneworld airline alliance.” The airline was privatized in 2006.
BA experienced 84 percent drop in profits in 1999, its worst performance in seven years. Consequently, Rod Eddington succeeded Robert Ayling as the company’s CEO. Willie Walsh later replaced Rod Eddington and steered the merger process. The airline sold its Qantas stake in 2004. BA and lberia made public a merger plan in 2010. BA stopped trading in London Stock Exchange in 2011. The alliance between BA and lberia emerged third largest airline group globally. In Europe, it was second biggest airline group.
Brief History of lberia
From 1944 to 2001, lberia remained nationalized. After privatization on April, 2001, lberia joined stock markets and was integrated in the IBEX-35 stock index of the Madrid Stock Exchange. The privatization lasted up to 2009 after which the airline formed a merger with British Airways in 2010, which gave birth to International Airlines Group. Under the merger, each airline retained its original brand.
...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“British airways and Iberia airlines merger Essay”, n.d.)
British airways and Iberia airlines merger Essay. Retrieved from https://studentshare.org/miscellaneous/1613129-british-airways-and-iberia-airlines-merger
(British Airways and Iberia Airlines Merger Essay)
British Airways and Iberia Airlines Merger Essay. https://studentshare.org/miscellaneous/1613129-british-airways-and-iberia-airlines-merger.
“British Airways and Iberia Airlines Merger Essay”, n.d. https://studentshare.org/miscellaneous/1613129-british-airways-and-iberia-airlines-merger.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF British airways and Iberia airlines merger

Iberia : British Airways

...for merger and acquisition strategies a mode of entry to the foreign market. Competition is getting stiff as a result of the growth of international business and it is difficult for small or medium organizations to survive long. Realization of above fact forced such organizations to agree with merger or acquisition deals offered by big organizations. British Airways and the Spanish airliner, Iberia recently signed a merger agreement. This paper analyses the above merger deal in detail. British Airways is the UK airliner headquartered at London. It was...
4 Pages(1000 words)Essay

British Airways

...? Essay on British Airways ESSAY ON BRITISH AIRWAYSBritish Airways and its predecessor companies have been at the very forefrontof air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004). This is according to the chairman of British Airways from 1993 to 2004, lord Marshall of Knightsbridge. While the history of BA in its current structure and name began in 1976, its predecessors can be traced back to the late ‘10s. The first British Airlines, Aircraft Transport and...
3 Pages(750 words)Essay

British Airways

...? Table of Contents Executive Summary 3 Introduction 3 The Marketing Environment 4 Pricing as BA’s marketing strategy 4 Distribution 5 Branding 6 Conclusion 6 Recommendations 7 Bibliography 8 Appendices 9 Appendix I 9 Appendix II 10 British Airways Executive Summary This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website...
5 Pages(1250 words)Essay

British Airways

...relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest airline in the UK. The company sot privatized in the year 1987. The company provides international and domestic carriage for mail, freight and ancillary services. In association with the franchisee partners and code share the company flies to over three hundred destinations. The company earnings are more than ?10 billion in revenue. The airline has carried more than 35 million passengers and...
6 Pages(1500 words)Assignment

British Airways

...years. In short, rather than merely changing the organization, the changes that occurred to British Airways between the years 1981 – 1983 can be referred to as a change in culture. As such, the preceding analysis will analyze the means by which the culture of British airways prior to this re-emergence was fundamentally different from the new culture that developed between the years 1981 – 1983 and has definitively succeeded in defining and differentiating British Airways as a premier global airline. In seeking to define the culture that existed prior to the turnaround which will be discussed, it is necessary to...
4 Pages(1000 words)Research Paper

British Airways

...for companies to adhere to these provisions in order to maintain not only a corporate image but also a social image that demonstrates to the world that the organization has an input. A company that is a good global citizen should be capable of participating in community development as well as supporting the government through developments (Nelson, 2005).. Such a company should be able to devote its resources in developing the community around them; this can be majorly done through initiation of projects and programs that facilitate development. Global Citizenship Policy of British Airways The airline has reached the community in several different ways. Firstly, they have developed a...
4 Pages(1000 words)Essay

British Airways

...profitability has improved. During 2006, the airline is able to turn 8.3% of its revenue in operating profit and 5.5% into net income from the 7.20% and 5.0% recorded in the previous year, respectively. It should be noted that operation in the airline industry requires incurring huge operating costs which could justify the relatively low percentages. However, compared to its competitors like Ryaniar Ltd and Thomsonfly Ltd, British Airways lags far behind. In term of asset turnover and return on equity, British Airways is in a downslide. It can be recalled that the main goal of a business organisation is the maximization of stockholder...
14 Pages(3500 words)Essay

British Airways

... Table of Contents Executive Summary 3 Introduction 3 The Marketing Environment 4 Pricing asBA’s marketing strategy 4 Distribution 5 Branding 6 Conclusion 6 Recommendations 7 Bibliography 8 Appendices 9 Appendix I 9 Appendix II 10 British Airways Executive Summary This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources. However, this report has... the...
5 Pages(1250 words)Essay

British Airways

...British Airways Introduction British Airways is part of the International Airlines Group (IAG). Its headquarters is in Waterside, Harmondsworth in the UK. It operates primarily in Europe and USA. London is the company’s principle location for its businesses with a significant presence in London city, Gatwick and Heathrow airports. It is one of the leaders in the category of premium international airlines. As of December 31, 2013, British Airways had employed 38,592 people. The company has a very strong brand image that gives it a significant competitive edge helping it grow in the domestic and...
2 Pages(500 words)Assignment

Analysis of British Airways and Emirates Airlines

... Table of Contents Table of Contents 2 Executive Summary 1 Introduction 2 About The Airlines 2 British Airways 2 Emirates 2 Financial Statements Analysis 3 Profitability 3 Return on equity 3 Return on assets 4 Return on sales 4 Asset turnover ratio 5 Overall Comment 5 Liquidity/Solvency 6 Current Ratio 6 Quick Ratio 7 Leverage Ratio 8 Long term debt ratio 8 Debt to Equity ratio 9 Overall Comments 9 Working Capital Efficiency: 10 Long term financial structure 11 Managerial and Financial Prospect of major challenges faced by British Airways and Emirates Airlines 12 New technology challenges 12 Increase in cost due to increasing fuel...
22 Pages(5500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic British airways and Iberia airlines merger for FREE!

Contact Us