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CURRENT ISSUES IN HEALTH AND HEALTH CARE SYSTEMS - Essay Example

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L., Rogers, T. K., Suckling, R. J., Tod, A. M., & Walters, S. J. (2012). Early diagnosis of lung cancer: Evaluation of a community-based social marketing intervention. Thorax, 67, 5, 412-417.
The study evaluates the efficiency of the mixed-method community-based…
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CURRENT ISSUES IN HEALTH AND HEALTH CARE SYSTEMS
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Download file to see previous pages entions of the participants to seek health intervention, different methods used in primary care, the changes in the incidences of the disease under investigation, and the form of diagnosis. The study results showed that social marketing made most patients change their attitude through affirming that they would visit a practitioner and receive an X-ray process. The study registered a 20% increase in the rates of X-rays among the cancer patients. The results of the study showed that people would change their attitude towards evolving trends with the increase in the level of awareness or promotion. This is an affirmation that early awareness strategies and recognition initiatives facilitates health improvement. However, the study did not follow up to confirm the sincerity of the study participants to confirm whether they really visited the practitioners or they were just agreeing verbally. Additionally, the study was not fully inclusive because it only focused on areas with high cancer rates.
The study asserts that two-thirds of the deaths caused by diseases to the occurrence of non-communicable diseases such as cancers. Most of the deaths are registered in developing countries. This calls for urgent preventive strategies that reduces the rate of spread or positively changes the people’s attitudes towards medication. Some of the strategies suggested by the study include control of tobacco and alcohol use through increasing taxes, regulating sales and most importantly, banning advertisements related to tobacco or alcohol promotion. Increased prices of alcohol and tobacco products resulting from increase in taxation as well as regulations discourage users. This promotes the impact of health related strategies. The study posits that increase in negative promotion leads to subsequent rise in the consumption of the product being advertised. Ezzati and Riboli suggest that advertisements should only focus on the strategies geared towards educating the public on the ...Download file to see next pagesRead More
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