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Reasoning And Analysis Assignment - Essay Example

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The Halo Effect is an important concept in human psychology which helps to differentiate and explain the way that individuals oftentimes categorize key information and ascribe positive connotations based on impressions they have made. The Halo effect, as described by one…
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Reasoning And Analysis Assignment
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Download file to see previous pages In this way, the reader can quickly infer as to the symbiotic relationship that key indicators effect on the overall sellability/marketability of a given idea, item, or individual. In a sense, the crowning achievement of an individual or a firm can serve to provide a powerful and useful segue or introduction where the reputation precedes the product or individual. This brief analysis will consider the ways in which the Halo Effect exists in many different forms as well as seeking to draw a level of inference onto the ways that companies can mold and benefit from such an interpretation while all the time promoting key concepts, products, and ideas to the customer base while allowing the product or service to perform the actual marketing itself; thereby, saving the company a large amount of money that would otherwise be spent on marketing. In order to achieve such a goal, 3 articles will be compared and key inference will be drawn from each as a way to better understand and categorize the Halo Effect.
The first article which will be analyzed is entitled, “Creating the Brand Halo Effect”. This particular article discusses the way a firm can allow its market leader to tacitly perform its own marketing. An example of such a practice can readily be seen in the way that Apple Inc allowed the success of its iPod line to perform the product recognizance for its PCs and other services. Due to the fact that the market leader was so pervasively displayed within the culture, spending a large budge marketing a product such as the Apple line of PCs and laptops would have been a wasted effort. As such, the Halo Effect can contribute powerfully to lifting to the overall profitability of a given firm and freeing up valuable resources that would have otherwise been utilized to market and advertise other product/service offerings that
However, it should be noted that placing the firm’s marketing thrust on a single ...Download file to see next pagesRead More
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