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Marketing ( Customer Relationship Management ) - Assignment Example

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Customer relationship management is crucial for the success of any organization as it helps in managing the relationships between customers and the business. Customer relationship management will entail dealing with all aspects of dealings that a company has with its customers,…
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Marketing ( Customer Relationship Management )
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Marketing ( Customer Relationship Management )

Download file to see previous pages... roviding information about the customers that the company needs to keep in mind so as to maintain a good affiliation with their clienteles, and this is achieved by ensuring that the knowledge obtained from customer surveys is used to increase quality and service delioivery.an effective and efficient customer relationship management system, will help the business to understand their customers and their needs and ensure that the same are met. The systems also ensure that customers are retained as their satisfaction will ascertain that they seek the services of the company that meets their needs. Efficient and effective customer management systems will also aid in attracting new customers as they are assured that the organization is aware of their needs, and it keeps them at high priority by ensuring that all of them are met through effective interaction. Customer relationship management systems will be used to manage customer relationships and they are used to manage business contacts, client contacts and sales leads, which are paramount in ensuring that business customer data that ascertains that the business provides services that the customer wants and provide better services to the customer and this in return increases sales hence ensuring organizational ...Download file to see next pagesRead More
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