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Hospitality marketing - Assignment Example

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From the case study, some of the obviously noticeable weaknesses include long working hours, lack of incentives from the top management to motivate the workers to enhance employee retention,…
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Download file to see previous pages The second thing Leslie should do is prioritize the aforementioned problems in order of their decreasing level of impact on the customer base and sales’ volume, so that the most important and the least important issues are identified. It would also make Leslie’s work more organized and formal so that it becomes easy for the head office to conceive the underlying problems and take the necessary actions accordingly. From the table given in the case study, it is obvious that the top management has cut down the costs of food, beverage, and labor since 2002, which has had a direct negative impact on the sales. So obviously, there has to be an optimal level till which the costs can be reduced or they start decreasing the sales’ volume. Leslie should particularly take help from the customers’ satisfaction surveys because they are the prime documents through which the customers have conveyed their concerns to the top management. The issues to be addressed should be prioritized according to the customers’ preferences, and should be addressed in the same ...Download file to see next pagesRead More
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