Nobody downloaded yet

Collaboration and Innovation at Proctor and Gamble - Case Study Example

Comments (0) Cite this document
These three units are then divided into subunits. Innovation is important for the company because the firm is constantly releasing new…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Collaboration and Innovation at Proctor and Gamble
Read TextPreview

Extract of sample "Collaboration and Innovation at Proctor and Gamble"

Download file to see previous pages One of the collaborative tools that the company uses is information systems and software. Web 2.0 has been an effective social networking and collaborative tool. The firm also used unified communications, Microsoft Live Server Functionality, web conferencing with live meetings, content management and SharePoint. Two additional collaborative tools were instant messaging and Microsoft Outlook. The benefits of these tools include the ability of the workers to communicate better.
The size of the company has influenced the collaborative capabilities of the company. Tools such as emails which typically work effectively to collaborate are not that effective at P&G because the company is so large and has so many employees. The employees at P&G consider newer collaborative tools more work on top of emails.
In the past researchers used to write up their experiments using Microsoft Office applications, then they would print them out and glue them together page by page into notebooks. The company today uses a customized version of Microsoft tools that allows instant communication between employees. The company also created virtual databases that allowed researchers the ability to communicate with each other in a more efficient manner. Information could now be shared among the researchers.
Telepresence has been very effective at Procter & Gamble due to the fact that the company has a global operation. These tools allow researchers, marketers, and managers to keep the lines of communication open.
A tool that the company should use to improve its communication is Skype. Skype allows employees to achieve two way video and audio. A second tool that could enhance collaboration is to create a cellular phone application that allows the employees to upload information into a server that the employees can access ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Collaboration and Innovation at Proctor and Gamble Case Study”, n.d.)
Collaboration and Innovation at Proctor and Gamble Case Study. Retrieved from
(Collaboration and Innovation at Proctor and Gamble Case Study)
Collaboration and Innovation at Proctor and Gamble Case Study.
“Collaboration and Innovation at Proctor and Gamble Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Collaboration and Innovation at Proctor and Gamble

Proctor and Gamble - Strategic Management

...for the company, even though the company was exposed by the crisis. The company had to lower its prices in its consumer market: the US which had been worst hit by the crisis, and for which consumers lowered their expenditures. The global beauty and personal products market has consolidated over the past few years, though the top performers have mainly remained unchanged. Proctor & Gamble still remains a market leader in beauty and personal care product segments with the company’s strong focus on brand led innovation, higher advertisements and broader geographical coverage being the key factors for its leadership position (Euromonitor International, 2010: 10-11; Gibbs, 2011:60). P&G has a...
12 Pages(3000 words)Essay

Training and Development in Proctor & Gamble

...and Development 4 2.0 Performance Management 4 3.0 Proctor & Gamble 5 4.0 HRM in Procter & Gamble 7 5.1 Strategic Purpose 9 5.2 Administrative Purpose 9 5.3 Development Purpose 9 5.4 Strength 10 5.6 Criticism 11 5.7 Recommendation 12 6.0 Training & Development in Procter & Gamble 13 6.1 On the Job Training (OJT) 13 6.2 Training versus Development 13 6.3 Internal Training 14 6.6 Criticism 17 6.7 Recommendations 17 7.0 Conclusion 18 1.0 Training and Development Training and development plays cordial role on aligning strategic objectives of management with human resource pool of organization. There are four basic pillars of training & development and they can be summarized...
14 Pages(3500 words)Assignment

Research Unilever and Proctor and Gamble

...extreme concern for providing them with a safe and healthy working environment. Employees are allowed to bring forth concerns or questions in front of the management in cases of policy violations. The company retains to right to take strict disciplinary actions in case of violations of policies which can also include termination of employment (P&G-a, 2009, p.10). Initiative and Esprit de Corps Both organizations thrive on product innovation and strategy innovation which demands that employees in the firm are able to undertake action which are based on such information which are incomplete, ambiguous and also uncertain. Proctor and Gamble is especially found to capitalize...
14 Pages(3500 words)Essay

Proctor & Gamble Marketing Mix

...with the product firmly. Also, most of the products from P&G are provided with varied packaging sizes for the convenient use at the customer's end. That gives customers a wide choice as per their consumption levels. This strategy has increased the sales of P&G products manifold. It is always a bigger task to foster the culture of innovation and continue with the zeal of finding newer and newer solutions to the issues that customers face in their daily life. Anthony (2012) states that when A.G. Lafley became the CEO of Proctor and Gamble in 2000, he observed that somehow the company had lost its way for which the company was known the world over for its deep customer oriented approach. He...
6 Pages(1500 words)Research Paper

Proctor and Gamble

...?A business report on the forecasted analysis of “your” company with two products Company Overview Proctor and Gamble is an international company which specializes in personal care products and cleaning agents. The company has origin in the United States but it has subsidiaries all over the world. The products of choice in this paper are Ariel and pampers. Ariel is a cleaning agent while pampers is a personal care product which is applicable mostly to babies to protect them of baby rashes as a result of wetting themselves. The products have been launched in various countries with the aim of diversifying the marketability and scope. Ariel soaps and detergents target all households including offices (WHITE,...
4 Pages(1000 words)Essay

Case Study on Proctor and Gamble

...? Proctor & Gamble. Case study As it is d in the case study, the main goal of Procter & Gamble is to keep creating new products and sell them internationally: “P&G strives to continue innovating and introducing new products on an international basis such as the new Tide Stain Release and Ariel Professional in laundry additives” (Badal). As the financial abilities of consumers are not so good as before, Procter & Gamble should implement retrenchment strategy in order to satisfy customers and act in the international market. It is essential to get to know, what areas should be improved, thus the company should organize a survey to reveal weak places. Survey...
3 Pages(750 words)Case Study

Proctor & Gamble (Pakistan)

...PROCTOR & GAMBLE (PAKISTAN) A CASE STUDY Table of Contents Page Introduction 3 2 The Dilemma 4 3 Literature on Strategies 5 4 Competitive Advantage 7 A Five Force Analysis 7 B PESTEL Analysis 12 5 Stakeholder Theory 16 6 What the Future Beholds 17 Scenario 1 17 Scenario 2 18 7 Conclusions & Recommendations 19 8 Abstract 21 9 Bibliography 22 1 Introduction Proctor & Gamble (P&C), a leading consumer products multinational, has had a presence in Pakistan since 1991 and was incorporated a wholly owned company. During the course of its operation it has invested $100 millions and has established a...
21 Pages(5250 words)Essay

Proctor and Gamble

.... To be strategically focused on the work processes. Focusing strategically will allow the organization to work towards the right direction and also in a systematic way so that all work processes are done properly. To focus on innovation and make that the cornerstone of success. Innovation in products and services attracts consumers to a very large extent, therefore constant innovation retains customers from switching to other products and services. To be externally focused. The external environment of the business needs to be focused upon constantly so that Procter and Gamble remains informed about what is happening in the business market. To value personal mastery....
10 Pages(2500 words)Term Paper

Strategic Analysis of Proctor&Gamble

... P&G Strategic Analysis Company Profile Procter & Gamble (henceforth P&G) is a well-known American multinational consumer goods companywhich is head quartered in downtown Cincinnati, Ohio, USA. The great company was founded around 1837 by a soap maker, James Gamble and a candle maker, William Procter. These two investors had settled in Cincinnati, where they had married sisters Elisabeth and Olivia Norris. The father of the sisters convinced the in-laws to become business partners (P&G, 2008). P&G is among the biggest distributors and manufacturers of consumer products in the world with a global reach of 300+ brands in 180 countries. In 2012, the company was with net sales of nearly USD 84 billion, and...
9 Pages(2250 words)Essay

Proctor & Gamble

...Proctor & Gamble Compared to FY the performance of Proctor and Gamble in FY is better. The total revenue of P & G was 84167 million dollars whereas in 2012, it was 83680 million dollars. The net income or profit of P & G in FY 2013 was 41739 whereas that in 2012 was 41780 million dollars (Stock analysis on net). From the above statistics, it is evident that the future of the company is promising. However, it is necessary for the company to expand its business more in emerging markets such as India and China. It should be noted that these two countries are the most rapidly emerging economies as well as the most heavily populated countries at the moment. Both top and bottom...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Collaboration and Innovation at Proctor and Gamble for FREE!

Contact Us