Accuride corporation - Research Paper Example

Accuride Corporation Nature and Strength of Current Strategy: The biggest strength of Accuride Corporation is in the fact that the company is among the largest and most expanded manufacturers and suppliers of components of commercial vehicles in North America. Their products include all the necessary parts for commercial vehicles like commercial vehicle wheels, wheel-end components and assemblies, truck body and chassis parts and other parts as well. The vision and mission of the company is clearly set and the company also depends to a large extent on the values.

These values are significant strengths for the company (About Accuride). The company’s investments in facilities that includes installation of robotics as well, clearly open up new opportunities for the company to increase its level of work and performance (Chapter 6 SWOT analysis (Accuride Corporation: company profile) (strengths, weaknesses, opportunities and threats) (Brief Article)). Currently the company has plans to build an outstanding, joint Supply Chain thus strengthening their expectations of performance from the supplier partners as well as increasing the opportunities for gaining greater number of customers being able to depend on the performances of the company (Accuride Corporation Holds Global Supplier Summit).

The weaknesses and threats of the company are also essential for understanding where the major weakness of the company lies with the incident of fire that spread in the company’s factory in 2003 that left the company crippled (Chapter 6 SWOT analysis (Accuride Corporation: company profile) (strengths, weaknesses, opportunities and threats) (Brief Article)). The threats for the company arise for the competitors and increasing level of competition in the industry that the company needs to keep a continuous focus on.

Company’s Culture and Strategy Making:Accuride Corporation believes in commitment to their work and performance and hence their culture and work environment reflects the values that the company maintains. They intend to perform in ethical manners and possess tremendous respect for their people as well as for the customers. Also, the company believes in not being complex and hence follows simple and the right things for the benefits of the company and its customers. The stakeholders and customers and the people including the suppliers are significantly given importance as part of the values and culture of Accuride Corporation (Supplier Code of Conduct).

Steve Holt has been announced by the company as the Senior Vice President for Strategy, Growth and Technology with the company being focused on achieving increasing profits in the near future. The strategy making of the company involves development of present technologies available and arranging for newer ones in order to improve their present work and performance status. The recent strategies of the company include new technologies for the business performance. They also plan for sourcing solutions that include designing, engineering, and sourcing of products and components from the company.

Moreover, the company has set plans for development of solution centers that involve newer facilities being organized and newer sourcing products with on time delivery services as well (Bartley).References1) “About Accuride”, accuridecorp, July 11, 2012 from: http://www.accuridecorp.com/2) “Accuride Corporation: company profile)(strengths, weaknesses, opportunities and threats)(Brief Article)”, highbeam, July 11, 2012 from: http://business.highbeam.com/436104/article-1G1-122408010/chapter-6-swot-analysis3) “Accuride Corporation Holds Global Supplier Summit”, businesswire, July 11, 2012 from: http://www.

businesswire.com/news/home/20120515006249/en/Accuride-Corporation-Holds-Global-Supplier-Summit4) Bartley, Mike, Accuride Corporation Announced New Appointments, July 12, 2012 from: http://www.streetdirectory.com/travel_guide/54304/trucks/accuride_corporation_announced_new_appointments.html5) “Supplier Code of Conduct”, accuridecorp, July 11, 2012 from: http://www.accuridecorp.com/supplier/codeofconduct.aspx