Nestle and American Home Products - Essay Example

Comments (0) Cite this document
Summary
Several moral issues arise in the Nestle infant formula developed since 1860s to save the lives of babies whose mothers could not breastfeed due to unavoidable circumstances. Well, Nestle as an entity on its own cannot be realistically separated from its employees and other stakeholders within it. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Nestle and American Home Products
Read TextPreview

Extract of sample "Nestle and American Home Products"

Download file to see previous pages Nestle and American Home Products (AHP) had exercised corporate social responsibility (CSR) by distributing free samples of infant formula to famine-stricken children and those who could not be breastfed. On the one hand, Nestle and AHP were of the opinion that their free donations of the infant formula did not violate the World Health Organization (WHO) code, which outlaws the distribution of free samples of the product to attract sales. On the other hand, critics such as Action for Corporate Accountability, and Infant Formula Action Coalition (INFACT) pointed out that the body language used by the food processors did not point to any effort aimed at encouraging breastfeeding alongside the use of the infant formula, especially in third-world countries. Nestle’s marketing strategies of enhancing the quantity of free samples of the infant formula to counter breastfeeding campaigns gave it away as an organization that did not care about CSR. This is a classic case of corporate bodies prioritizing their profit-making strategies instead of the moral responsibility, especially where millions of young, innocent lives are in danger. Question #4 Nestle’s CSR as viewed from a narrow perspective depicts the picture of a corporation that had and indeed showed some moral responsibility by saving millions of poor children in third-world countries from famine with its free samples of infant formula. In light of this, the dressing code for Nestle marketers tasked to distribute the product to consumers, and the lack of adequate information on the need to use the product to complement breastfeeding does not seem to attract any qualms. However, a wider perspective of the company’s...
Nestle and American Home Products

According to Shaw (2010), all corporations all companies are expected to return some of their business gains back to the society as a show of moral responsibility. Nestle and American Home Products (AHP) had exercised corporate social responsibility (CSR) by distributing free samples of infant formula to famine-stricken children and those who could not be breastfed. On the one hand, Nestle and AHP were of the opinion that their free donations of the infant formula did not violate the World Health Organization (WHO) code, which outlaws the distribution of free samples of the product to attract sales.

On the other hand, critics such as Action for Corporate Accountability, and Infant Formula Action Coalition (INFACT) pointed out that the body language used by the food processors did not point to any effort aimed at encouraging breastfeeding alongside the use of the infant formula, especially in third-world countries. Nestlé’s marketing strategies of enhancing the quantity of free samples of the infant formula to counter breastfeeding campaigns gave it away as an organization that did not care about CSR. This is a classic case of corporate bodies prioritizing their profit-making strategies instead of the moral responsibility, especially where millions of young, innocent lives are in danger.

At the inception of the infant formula, Nestlé’s conduct seems to be moral in the sense that the product was a favorable option for infants who could not be fed on breast milk. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nestle and American Home Products Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Nestle and American Home Products Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1485964-nestle-and-american-home-products
(Nestle and American Home Products Essay Example | Topics and Well Written Essays - 1000 Words)
Nestle and American Home Products Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1485964-nestle-and-american-home-products.
“Nestle and American Home Products Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1485964-nestle-and-american-home-products.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Nestle and American Home Products

Nestle

...?Nestle Nestle (http www.nestle.com) was founded in 1866 by Henri Nestle in Vevey, Switzerland, where its headquarters are located. Nestle’s beginnings began with the legendary Henri feeding his formula to a premature baby boy whose ailing mother was unable to feed the child. The boy survived, sending sales soaring at a time of high infant mortality. Now Nestle employs around 280,000 people with branches and factories operating in almost every country in the world. Nestle is synonymous with milk and milk products and is the world’s largest food conglomerate with sales of CHF 108 bn for 2009. Nestle’s Nescafe, the leading coffee brand, is drank in almost every country and the company owns scores of other household names, including... , Where,...
1 Pages(250 words)Essay

NESTLE

...the high standard and quality of the product. 18. Customer base loyalty for Nestle is very vast and powerful. 19. The decentralized culture in the organization encourages employees. 20. It has a dynamic and innovative approach when it comes to new trends regarding the technology. Weaknesses: 1. The food industry grew 8.9% last year but Nestle lacked the potential to raise their sales in the organic food division that lay flat. 2. Regulators like FDA and AMA (American Medical Association) are pressing on the firm for removing tags that hold no ground such as ‘low cholesterol’ or ‘heart healthy’. Parents have also reported diabetic epidemic due to the consumption of such...
23 Pages(5750 words)Essay

American products vs foreign products

...?American products vs foreign products Introduction: In the contemporary age, America stands first in the list of advanced and developed economies. This paper draws a comparison between cars and eatables made in America and in other parts of the world. Cars: About 63 million light trucks and cars were produced in 2005 all over the world. of these, 11524000 were produced by America, 5543000 were produced by Germany, and 10064000 were produced by Japan (Tarlo, 2006). It may come as a surprise to many but it is true that a lot of vehicles made in America are designated like “foreign” whereas a lot of vehicles produced in Canada or Mexico are considered “domestic”. This can fundamentally be attributed to the requirement of the federal... ...
2 Pages(500 words)Essay

Nestle

...? Management, Research Paper Topic: Nestle Discuss the organization change that Nestle has undergone.  Every organization in the world needs to bring about changes in its system in order to remain competitive in the long run. Being the biggest food company in the world it is extremely important for Nestle to introduce changes to maintain its commitment of long term outcomes. During its initial years, Nestle only sold in international markets through agents, with its headquarters being in Switzerland. In the twentieth century, however, Nestle decided to change its strategy into global expansion by buying local subsidiaries in foreign markets along with...
3 Pages(750 words)Research Paper

Nestle

...? Nestle Table of Contents Table of Contents 2 0 Executive Summary 3 2.0 Introduction 3 2 International Expansion 4 2.2 Location 4 3.0 Culture and Lifestyle of UAE and Switzerland 5 3.1 Corporate culture in Switzerland & UAE 6 4.0 Entry Mode Strategy 10 5.0 Conclusion 11 References 13 1.0 Executive Summary The study will focus on the formation, product and service offerings of Nestle; it will also lay emphasis on the international expansion strategies to be followed by Nestle in UAE. The main objective of this study is to highlight the culture and lifestyle of UAE and Switzerland and the difference in the culture and lifestyle of these countries. In order to expand in UAE, Nestle needs to study the culture, habits and lifestyle... ...
11 Pages(2750 words)Term Paper

Nestle

...to determine the market trends, their preferred produce and customer patterns before they could venture into it (Wojahn, 2003: p25). Their lack of good strategies also makes the board decide on moving out of a market without proper consideration of future outcomes. The company easily pulls out from a market it has tried out but has not been successful. This is shown immediately after the Second World War when it pulled out from electronic goods, home appliances, and animal feeds. In this case, the company had to set the right strategies that could see it, make profits in the same business venture rather than losses. They needed to conduct market research and improve on their products so as to gain a good...
3 Pages(750 words)Case Study

Nestle

...Nestle Corporate Strategy Ans The Nestle case study is an example of a diversified market strategy, as set out in Ansoff’s product/market grid.This model lists four distinct kinds of growth strategies based upon two dimensions: products and markets, namely: market penetration, market development, product development and diversification. The last growth strategy focuses upon entering new markets with new products and is therefore, the most risky kind of strategy. Ansoff has further distinguished four separate categories for diversification, based upon the premise that the most appropriate growth strategy to pursue will be determined by...
14 Pages(3500 words)Essay

Stovall home products case

...Stovall Home Products Case Affiliation with more information about affiliation, research grants, conflict of interest and how to contact Stovall Home Products 1247, Oak Avenue St. Louis, MO 00000 Toll Free Telephone: 1-000-523-7777 Fax: 000-523-0000 March 7, 2013 To Ms. Anne J. Thompson 2567, Gulf Shores Way Tallahassee, FL 00000 Dear Thompson, Thank you for allowing us to examine your issues regarding your White Spotique Jacket material turned as ugly yellow after using White – n – Brite Liquid Bleach, Thompson. We learned from your letter that you have used this liquid bleach as a spot remover. However, in the label directions it’s clearly been mentioned that White- n-...
2 Pages(500 words)Essay

Nestle

...Presented by Nestle There have been several cases of disease outbreaks and food poisoning as the food processing companies produce food with microbes that contaminate food. Nestle has been on the forefront to urge the government to ensure food industries acknowledges the safety of consumers. According to Nestle, the government does a perfect job in controlling harmful bacteria in meat and poultry because they form the basic source of proteins for human beings. Before only meat was suspected to contain bacterial infections but, with the large production of poultry meat, the government realized poultry suffered for influenza outbreak. A law was passed that ensures every...
2 Pages(500 words)Coursework

Kantian and Utilitarian Theories and the Nestle Moral Issue

...practices of Nestle. The Nestle case study Nestle is a corporation engaged in home products processing and marketing worldwide. In the mid-1860s, it developed an infant-food formula as a supplement and/or substitute to breast-feeding. It then claimed humanitarian achievement after the formula was used by relief organizations such as the Red Cross to feed starving infants in refugee camps. In third world countries, the Nestle product has also been used as an alternative to less nutritious local infant feeding substitutes. And today, Nestle is the third largest home food...
9 Pages(2250 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Nestle and American Home Products for FREE!

Contact Us