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Marketing - Essay Example

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DuPont registry is a multinational company that advertises exclusive Automobiles, boats, and homes. The company offers new and used exotic, rare and luxury cars, tuning, car wheels, exotic car rentals, car accessories,…
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Marketing This paper will address the DuPont registry magazine advert. DuPont registry is a multinational company that advertises exclusive Automobiles, boats, and homes. The company offers new and used exotic, rare and luxury cars, tuning, car wheels, exotic car rentals, car accessories, and racing schools for sale. They equally act as intermediaries between luxury home sellers and buyers where they deal with luxury homes and real estate, mountain property, island property, and ranches. Moreover, they buy and sell luxury, high performance, yachts, and sport fish boats across the world (DuPont registry 1). The magazine environment on the mailbox is a business environment. The magazine is for business purposes where it highlights the company products and their categories and where the company operates from as well as its branches.
The editorial environment of the magazine is a marketing environment. The magazine seeks to highlight the products offered by DuPont registry, their performance, their location, their prices, customer care services, the contacts and working hours of the company, how to subscribe to the company online, and the delivery procedures of bought products. In addition, the pictures on the magazine are adverts for marketing the company products.
The consistent general theme on the magazine advert is the offering of the DuPont registry products for sale. The advert describes the company as a buyer’s gallery for many automobiles (DuPont registry 1). The consistent features of the DuPont registry magazine advert include the name and picture of the product, fine details of the product, the manufacturer, and the manufacturing date of the product, the price of the product, and the buying procedure.
The leading title article relates to the advert in that the leading title article refers to DuPont registry as a buyer gallery of fine automobiles a statement that is evident from the various and classic automobiles that the company offers for sale as seen in the magazine. As such, potential buyers have a wide range of fine products to choose from in DuPont registry. The weight on the advert suggests the existence of other companies who offer closely related products to those of DuPont registry. As such, this advert seeks to catch the attention and commitment of new willing and able customers who are interested in buying fine automobiles, fine boats, and fine homes all over the world.
The advert also targets the customers of DuPont registry where it notifies them on new products and after sale services with an aim of retaining them. The advert asks the reader to sample the products offered by DuPont registry and make buying orders on selected products. This advert is for DuPont registry products only and hence there are no competitive adverts (DuPont registry 1).
In my opinion, I would suggest that this is a good investment for DuPont registry. This is so because DuPont registry is an international company that offers its services and products in many countries. Hence, the magazine is important in increasing its online customers. Since one can buy DuPont registry products online, then the advert is in the right location, as the buyers will get the relevant information relating to the products that they want to buy from the company. Furthermore, the value of the company, its products, and possible returns is far much higher than the costs attached to the advert.
Works Cited
DuPont registry. DuPont registry. DuPont registry, 2012. Web 13, June 2012. Read More
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