Nobody downloaded yet

MTV network : the arabian challange - Case Study Example

Comments (0) Cite this document
Summary
The Middle East was appealing because it has a huge young population and the Arabic language covers a whole host of countries which…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
MTV network : the arabian challange
Read TextPreview

Extract of sample "MTV network : the arabian challange"

Download file to see previous pages There are also a number of religious and socio-political concerns to consider when making a move such as this. The main aim of MTVN was to provide a similar service in the Middle East as they had in the US, by targeting young people and their own unique culture, whilst maintaining relevancy in the countries in this area and being acceptable for mainstream broadcasting.
There are a number of other challenges that were associated with MTV Arabia, with some experts suggesting that it would be highly difficult for an American company to move into such a business arena. There were a number of ways in which MTVN dealt with the problem, initially by signing a deal with an existing Middle Eastern partner, the Arab Media Group (AMG). This was the start of several important strategies that MTVN used to move into the area, including their aim to use mixed content. These entry strategies will be explored in more detail below as part of an assessment of how well MTV Arabia could be expected to do in this local arena.
Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV?
MTV and the resultant MTV Networks were started as a venture into music television with “operations primarily confined to the US” (Peace & Robinson, 2009, p191). It was aimed towards young people between the ages of 12 and 24 and their music and lifestyle choices, meaning that the original MTV began showing rap and heavy metal music (Peace & Robinson, 2009, p191), which was not found often on existing TV networks. MTV then began to evolve and eventually show programs such as The Real World and other lifestyle programs. These were evidently aimed at satisfying the viewing needs of the American target population, and therefore involved things that were considered to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“MTV network : the arabian challange Case Study Example | Topics and Well Written Essays - 2000 words”, n.d.)
MTV network : the arabian challange Case Study Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/miscellaneous/1596970-mtv-network-the-arabian-challange
(MTV Network : The Arabian Challange Case Study Example | Topics and Well Written Essays - 2000 Words)
MTV Network : The Arabian Challange Case Study Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/miscellaneous/1596970-mtv-network-the-arabian-challange.
“MTV Network : The Arabian Challange Case Study Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1596970-mtv-network-the-arabian-challange.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF MTV network : the arabian challange

Challange of Moral Education

...?Insert Insert Grade Insert Insert Moral Education Framework Introduction Education is the foundation for the development of human ability to reason and make decisions responsibly as may be demanded by the society. The role of educators in molding students to become responsible and rational members of the society they live in can therefore not be overlooked (Lu and Xiong 109). In many cases, public educators are often evaluated on the basis of leaner’s’ performance. However, it is often the value systems that the educators may instill or fail to do so on their learners that may have a great toll on the learners. Such is the importance of morality in teaching that performance is highly dependent on the educator’s values. In as much...
8 Pages(2000 words)Term Paper

Free speech, privacy and censorship

3 Pages(750 words)Essay

Arabian Oryx in Arabian Peninsula and UAE

In common usage of the term, biodiversity is normally used to explain entire species living in the specified area. If taken into consideration the largest region, the whole world, then a summary of biodiversity is termed as the life on earth. In conservation and evaluation biodiversity has four main types of diversities that are considered as landscape, ecological, species and generic. The varieties of these levels, as well as variability among or within them, are essential biodiversity concepts. Understanding these dynamics of the elements of complexity in time for the diverse ecosystems of the earth and habitats is very hard and in the field of scientific research. Despite losing the complexity of biodiversity concepts as well a...
5 Pages(1250 words)Assignment

MTV Networks: The Arabian Challenge

...MTV NETWORKS THE ARABIAN CHALLENGE MTV, as part of its internationalization strategy, entered the Middle East market in late 2007. This was, perhaps, dictated by falling market share in the US. However, the channel enjoyed tremendous popularity worldwide and, more specifically, the Middle East. The Arab world was of special, strategic importance to MTV in view of its broad geographical expanse of 22 countries which was home to several world religions. A strong economy, it boasted of the world’s largest reserves of oil. A youth explosion of around 42% in the Arab nations, promised a whole, new world of growth. Faced with plateau-like growth prospects...
7 Pages(1750 words)Case Study

MTV Networks: The Arabian Challenge

...MTV Networks: The Arabian Challenge Question In the MTV Networks case study there was raised an important factor that has huge impact on international business – it is culture. Arabic culture is very different to the American culture. Arab society is much more conservative than the American or the European. Arabs have deep belief in God and they believe that practically everything in life depends on the God’s will (Higgins.org, n.d.). Such strong religious beliefs and values form society’s behavior, and therefore, have crucial influence on the consumer’s behavior, as it is in case of MTV. Justice and equality are also very important for Arabs. All the activities undertaken on behalf of the US and Americans is constantly weighed... the...
5 Pages(1250 words)Case Study

MTV

...MTV Networks The Arabian Challenge of MTVI To be able to appeal to the cultural sensitivity of Arabian populations is one of the most challenging tasks that global brands planning to expand into the Middle East region have to overcome. The journey is also not easy since the majority of Arabian nations seem to react to different political and cultural changes in different ways. MTV International has through its example set up standards in migrating and establishing itself in the Middle Eastern countries, without any compromise on the edge of the channel’s content. It is indeed intriguing that MTVI achieved all this without any controversy or objection raised from the Arabian populations. Also, it must be noted that the management... . The...
4 Pages(1000 words)Case Study

MTV Networks: The Arabian Challenge

...of letting go of their traditional ways. All channel needed to do was to tag along with the change in the wind. The channel’s creative team already created a pinch-hole for Western content by showing it at late hours and therefore, the overpowering of Western music did not come to locals as a surprise. In the light of whole discussion, humans are practically enslaved to their own culture. The companies have to adapt their subcultures to national cultures in order to survive in an alien setting. MTV did that exactly and the case of MTV in Arabia is a historical document supporting a magnificent victory of divergence over convergence in the international business literature. At the end,...
4 Pages(1000 words)Case Study

MTV Network

... the mentioned recommendations, the company would experience significant improvements. This is because it would be covering a broader market and doing what the market expects. References McGinley, S. (2013). MTV "has a shelf life", says Viacom boss. Retrieved from http://www.arabianbusiness.com/mtv-has-shelf-life-says-viacom-boss-486476.html Purkayastha, D. (2008). MTV Networks: The Arabian Challenge. Andhra Pradesh: IBS Center for Management Research. Sabry, T. (2010). Cultural encounters in the Arab world: On media, the modern and the everyday. London: I.B. Tauris.... Case Study – MTV Network When venturing into an unfamiliar market, the venturing business must undertake thorough market...
4 Pages(1000 words)Case Study

MTV Networks - the Arabian Challenge

...MTV Networks - the Arabian Challenge Basically, the Arabian nations are largely populated with Muslims who essentially possess strong cultural as well as religious values (Clauss-Ehlers, 2010, p. 115). Arguably, the Middle East countries are way backwards compared to the westernized nations such as America, more so in terms of dressing and traditions. For instance, whereas people from the west have been observed to dress modernly, in suits, T-shirts and Jeans, in the Arabic nations, men have been seen to uphold their traditional dressing methods with women also frequently dressing in veils. In addition, the Middle East is exposed to diverse political forms of government, most of which excessively use religion as a basis... that are...
2 Pages(500 words)Case Study

Cesim Global Challange Report

..., making the industry a very vibrant and highly competitive one. Product Portfolio Team Ochre offers its customers high value cell phone technologies that meet their demands in line with the needs of the cell phone consuming public as described above. The technologies have focused on means of providing platforms on which customers can become part of the evolving electronic business climate in which they find themselves. The cell phones have therefore been enhanced in a manner that makes electronic commerce transactions, internet accessibility, social networking, access to news and information, and quality digital experience possible. Foreign Operations Team Ochre manages its global operations to maximize flexibility. By...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic MTV network : the arabian challange for FREE!

Contact Us