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Etihad Cargo Carriers - Essay Example

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Summary
This essay "Etihad Cargo Carriers" discusses the opportunities that Etihad cargo needs to adopt in order to continue with its outstanding performance. It is believed that the current Etihad Cargo warehouse is worn out since it is not operating toward achieving the goal of the company…
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Etihad Cargo Carriers
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Introduction
When Etihad released its financial statement in 2001, the company had made surmountable profits mostly from the cargo business. Cargo carriers contributed a lot to this tremendous achievement by contributing 20% of the returns. The management is hoping that Etihad Cargo continue with its outstanding performance. The main goal of Etihad Airways is to be the best Airline in the world and the promise and determination to provide the best services to our esteemed clients. When carrying our client cargo, we should not only consider arrival time but also it depends on the quality of the service provided.

New freighters will imply that the company opens up a modern warehouse with the capacity to handle large cargo. The current warehouse is small and in a poor state to handle large cargoes in that it is ill-equipped to an extent that it cannot sustain live animals for more than six hours. The racks in the warehouse are damaged which leads to the unavailability of space. The new warehouse is required to handle cargoes that come in and out from all corners of the world. This will mean that the company has a new facility that will open opportunities to present new business lines.

It is vital for the company to change its managerial style since imports and exports have increased which makes products management more intricate. Warehouse management will foresee some benefits to Etihad Cargo such as enhanced order fulfillment expediency, the potentiality to meet specific requirements made by customers, and increase inventory accuracy. Despite the fact that warehouse management will be costly to the cargo department, the benefits surpass the losses since the management will reduce errors and manage the warehouse keeping in mind that our cargo business is growing.

The cargo sales department is given the responsibility of looking for business opportunities in places like Dubai and Abu Dhabi. Etihad Company ought to increase its shares in UAE by evaluating the market. More so, it should also increase its share with DHL which is their major client. New opportunities will be available when new destinations will be opened. It is important for IT and Cargo departments to interact to ensure that clients are in a position to check the capacity online. The company can increase its profits by making sales through agents in that it should focus on places where cargo capacity is low. Furthermore, opening new sales departments in countries that have big businesses such as India and China will be great since it will open up new opportunities. In this sense, the company will have its own agents that are doing business for them thus reducing the costs of hiring agents from outside.

Etihad Cargo should look consider growing markets so as to dispatch their new freighters. Also, it should partner with other airlines in order to increase its interline agreements. When dispatching its Airlines to new destinations, the company needs to venture into best roots which will increase its revenues when coming back to HUB. Etihad Airline should fly every day to new destinations thus increasing the opportunity to make more profits. Before dispatching flights to a new destination, market analysis needs to be done so as to know how much can be made from the destination.

It is significant that Etihad Cargo develops a good relationship with its customers by ensuring that customers are well taken care of. By doing this, the customer will be impressed to come back for their services without any doubt. This is not distinct from the Cargo business since the information obtained will tell us what, where and how we deal with our customers. Customer service is important that information received is used to assess the extent of customer satisfaction or dissatisfaction. This data will be shared with other business units which will help create messages that assist to ease critical matters and hence help maintain a good relationship with customers. The company should create websites such as e cargo that would help the airline deliver cargoes to customers. More so, via the e-cargo, customers will be able to make their bookings online. This website will also enable customers to track their products.

The company should also improve its technology within the warehouse since it will enable customers to choose one supplier over the other.

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