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Mktg - Essay Example

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The physical characteristic of a product has an effect to its packaging ability. For example, gases can only be packed using the metal cylinders. The second physical ability that affects the packaging is product…
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Download file to see previous pages The logistical channel also affects the packing of goods, perishable goods like vegetable since they usually go bad easily. The chemical property of a product also determines its packaging method since certain products are incompatible like watermelon which is sensitive to ethylene is packed from the exposure to these gases.
The first strategy being used is the reduction of the packaging material being used. The possible suggestions are using a material which is recyclable and reduces packaging waste. The second is the use of a packaging strategy that is environmental friendly packaging material. The third strategy is the use of reusable containers. Though this cannot be done to all the products but it is advisable for the few that is possible, for example, refilling of glass bottles. The fourth strategy is the supporting and retaining services that collect used packaging and those that recycle it. The third and the fourth strategy add a loop to the supply chain.
Transportations is an example of a logistic system. Therefore for effective transportation of products then the reduction of packaging influences its performance as; the reduction in the density of a product will determine the shipping tenderers requests since the load densities makes best . The second is protective packaging reduces the risk of the product being damaged during transit.
The environmental and the ergonomic principle are the most surprising principle to me. With respect to the environmental principle, this principle is greatly violated today since a lot of produced are not biodegradable hence harmful effects to the society around them. The use of plastic bags is the best example to be used here. The safety of human being has been a point of contention in today’s world. The life of human beings is a point of contention in most firms such as the manufacturing companies where poor workers conditions and ethical working rights are violated. This is the reasons for ...Download file to see next pagesRead More
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