The physical characteristic of a product has an effect to its packaging ability. For example, gases can only be packed using the metal cylinders. The second physical ability that affects the packaging is product…
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The logistical channel also affects the packing of goods, perishable goods like vegetable since they usually go bad easily. The chemical property of a product also determines its packaging method since certain products are incompatible like watermelon which is sensitive to ethylene is packed from the exposure to these gases.
The first strategy being used is the reduction of the packaging material being used. The possible suggestions are using a material which is recyclable and reduces packaging waste. The second is the use of a packaging strategy that is environmental friendly packaging material. The third strategy is the use of reusable containers. Though this cannot be done to all the products but it is advisable for the few that is possible, for example, refilling of glass bottles. The fourth strategy is the supporting and retaining services that collect used packaging and those that recycle it. The third and the fourth strategy add a loop to the supply chain.
Transportations is an example of a logistic system. Therefore for effective transportation of products then the reduction of packaging influences its performance as; the reduction in the density of a product will determine the shipping tenderers requests since the load densities makes best . The second is protective packaging reduces the risk of the product being damaged during transit.
The environmental and the ergonomic principle are the most surprising principle to me. With respect to the environmental principle, this principle is greatly violated today since a lot of produced are not biodegradable hence harmful effects to the society around them. The use of plastic bags is the best example to be used here. The safety of human being has been a point of contention in today’s world. The life of human beings is a point of contention in most firms such as the manufacturing companies where poor workers conditions and ethical working rights are violated. This is the reasons for
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The company conducted survey by interviewing 450 consumers and 30 retailers in different areas of china. This was to understand the feasibility of their cosmetic products in the Chinese market. Their main aim was to determine the best method to get in to the Chinese market and to identify the retailers suitable for enhancing their product knowledge.
A new innovative way to send marketing messages is by reaching the customer indirectly while performing a different activity. A new alternative media channel marketers are targeting is video game advertising. Emarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million by 2012 (Emarketer).
Furthermore, these unethical ads are devastating for the brands’ long-term relation with the market as by promoting unethical values amongst the audience; no brand can sustain its growth. In the listed source of 4 banned commercials, (at 0:45 in the given source), Companhia Athletica, a health and fitness centre has attempted to generate embarrassment amongst overweight people.
This is basically the alternative vegetarian meal option. The new healthy meal will be the brand extension exercise for the McDonald’s. And all the marketing determinants of the company should be at par with the Marketing mix. Once the potential
The generic name given to pradaxa is dabigatran. The approval of the Drug by the food and Drug Administration has helped patients with A-fib to prevent clotting of blood. Many patients did not like Coumadin for the reason that it restricts one in
This could in turn create resistance from the wrong market segment. Therefore, it is important to understand market target of particular products such as Pradaxa.
It is very significant to identify what types of people are interested in
This requires adoption of a concise plan, performance, and leadership. Hiring at entry level and promotion from within mainly enhance salesperson’s trust in the company, besides minimizing salesperson turnover and opportunistic turnover. Often
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