Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Mktg - Essay Example

Comments (0) Cite this document
For instance metal cylinders are adequate packaging for gases, while metal pails can be used to package liquids. Another characteristic that is…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Read TextPreview

Extract of sample "Mktg"

1- How do product characteristics influence packaging and material handling consideration? The product’s physical characteristics such as solid, liquid, or gas affect the specific packaging requirements of the product. For instance metal cylinders are adequate packaging for gases, while metal pails can be used to package liquids. Another characteristic that is considered in the packaging of a product is the ability of the product to withstand natural elements such as water. For example salt cannot withstand rain, but coal piles can. Product density is another physical characteristic that must be considered in the packaging of a product.
10- What environmentally friendly packaging strategies might a firm adopt?
The use of recycled material is a strategy that is environmentally friendly because it reduces the need to use natural resources such as petroleum for packaging purposes. Another environmentally friendly packaging strategy is to reduce the amount of packaging material used. Companies can use environmentally friendly raw materials in their packaging process. Firm can also utilize reusable containers.
12- How can reducing packaging influence improve the performance of logistics system?
Packaging specifications determined by product density encourage shippers to tender loads in densities that make the best use of the equipment’s weight and volume capabilities. Carrier specifications for protective packaging reduce the likelihood of damage to products while they are being carried.
18- Of the 10 materials handling principles discuss in this chapter, which two are most surprising to you? Why?
A principle that I found surprising out of the 10 material handling principles discussed in the chapter is the life cycle cost principle. I did not realize that companies have to pay close attention to the useful life of the equipment used for packaging. A second principle that I found surprising was the automation principle. To me automation was a technique that was only used for production purposes.
2- Compare and contrast the fragmented and unified logistics organizational structure?
In a fragmented logistic structure logistic activities are managed in multiple departments throughout an organization. A unified logistic structure is different because the logistic functions are handled by a single department. The unified logistic structure is better positioned than the fragmented structure to achieve coordination among the various activities.
5- From a logistics perspective, how is network organizational design manifested in terms of relevancy, responsiveness, and flexibility?
Relevancy can be facilitated by developing mutually beneficial relationships with key customers. Responsiveness reflects the degree to which an organization can accommodate unique or unplanned customer requests. Flexibility is predicated on avoiding early commitment to an irreversible course of action.
9- What are some potential challenges to improving productivity by getting more output from existing assets?
One asset related productivity concern involves space utilization, or the percent of available space that is actually being used. Excess capacity can be unproductive because it may result in the purchase of additional equipment or facilities. A second asset related productivity concern focuses on improving the output from existing assets.
19- Discuss the Customer Trade Partnership Against Terrorism (C-TPAT)?
The Customer Trade Partnership Against Terrorism encourages public and private organizations to work together to prevent terrorism in the United States through imports and transportation. Private organizations have to apply to become certified by the C-TPAT. To become certified the process involves demonstrating that the organization has improved the physical security of their containerized shipments as well as the ability to track people who have access to the containerized shipments. Read More
Cite this document
  • APA
  • MLA
(“Mktg Essay Example | Topics and Well Written Essays - 500 words - 1”, n.d.)
Mktg Essay Example | Topics and Well Written Essays - 500 words - 1. Retrieved from
(Mktg Essay Example | Topics and Well Written Essays - 500 Words - 1)
Mktg Essay Example | Topics and Well Written Essays - 500 Words - 1.
“Mktg Essay Example | Topics and Well Written Essays - 500 Words - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document



...?Marketing The company which has conducted the market research study is the leading cosmetic and beauty care company of Australia. The research was conducted to investigate whether their cosmetic product would be able to penetrate in to the Chinese market through the means of distributors and direct sellers. The company conducted survey by interviewing 450 consumers and 30 retailers in different areas of china. This was to understand the feasibility of their cosmetic products in the Chinese market. Their main aim was to determine the best method to get in to the Chinese market and to identify the retailers suitable for enhancing their product knowledge. The first stage in the market study was interviewing potential consumers... The company...
1 Pages(250 words)Essay


...?Marketers are always looking for new innovative ways to send their messages out to s. The traditional media have attracted lots of marketingmoney in the past, but there are alternative media channels that are having a major impact in the life of customers. A new innovative way to send marketing messages is by reaching the customer indirectly while performing a different activity. A new alternative media channel marketers are targeting is video game advertising. Emarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million by 2012 (Emarketer). Teenagers and young adults spend countless hours in front of their television playing video games. The graphics and capabilities of video... are always...
1 Pages(250 words)Essay


...? [Your Advertisers, in order to generate high brand recall, often cross their ethical and moral limits. To outperform the competitors, the advertisers challenge social norms and values to often generate attention and action amongst the audience. Furthermore, these unethical ads are devastating for the brands’ long-term relation with the market as by promoting unethical values amongst the audience; no brand can sustain its growth. In the listed source of 4 banned commercials, (at 0:45 in the given source), Companhia Athletica, a health and fitness centre has attempted to generate embarrassment amongst overweight people. Though humorous, the ad depicts an overweight father who tends to his crying baby, only to find that the baby... [Your...
1 Pages(250 words)Essay

MKTG 4050

...Marketing Introduction: The food quality and the health issues have become the great concern for the major players in the fast food industry. The healthy meal for kids is one of the initiatives taken by the McDonald’s to sustain the premium status in the fast food industry globally. SWOT analysis: SWOT [Strength, Weakness, Opportunity, and Threat] analysis is one of the primary initiatives to be focused on for any new products for a reputed and trusted brand like McDonald’s. The SWOT analysis has two factor and they are the internal factors and the factors which are important outside the organization. The Strength and weakness are within the organization. And the opportunity and threat are from the respective markets. Strength... Introducti...
2 Pages(500 words)Essay


...Marketing: McDonald’s is been considered as the world’s largest and the top fast food company. Before launching any new product the company should consider the effect of the new product on the brand. The new product is the healthy meal which is a combo of baked vegetable patties, mashed potatoes and smoothies. This is basically the alternative vegetarian meal option. The new healthy meal will be the brand extension exercise for the McDonald’s. And all the marketing determinants of the company should be at par with the Marketing mix. Once the potential determinants are known then it is easy to implement the Marketing mix in a systematic manner. The main goal of the new product is to capture the upcoming healthy food segment... McDonald’s is...
2 Pages(500 words)Essay

MKTG 3000

... Marketing 3000 Question: Analyze a product that you have purchased...or know someone that has, that was purchase directly. You are the brand manager. Please take me through the steps in deciding how you are marketing the product directly to consumers. I have recently purchased an iphone recently after hearing a lot about its various features and utility. After using iphone for a week, I have realized that the utility of this phone is much more than the advertised claims. In my opinion, Apple failed to advertize this product properly when we consider the utility of this product. This paper briefly analyses the marketing strategies I might have used to market iphone, if I was the brand manager. Some customers give more importance... Marketing ...
2 Pages(500 words)Essay

Union bank of norway for MKTG 4760

... Union Bank of Norway – Case Analysis Union bank of Norway had a huge base with over a million commercial and residential customers and was Norway’s largest savings bank. The bank had done very well to shield itself from the economic downturn during the time. The bank had managed this by providing its customers automated ways to use the services of the bank. Automated teller machines, web and telephone based technologies were used to enable customers to do their banking without actually coming down to the bank. This meant that the bank had successfully driven its customers to low cost channels. These gave the bank the advantage over its competitors and remain affected by the economic turmoil. The above strategy of the company... Union Bank...
2 Pages(500 words)Essay

Mktg 4580

... Fundamentals of Naval Logistics: Chapter (2) Summary Our nations military strength always has been a manifestation of our ability to equip, develop, and maintain our forces. Each of these aspects-equipment, developing, and maintaining-is indispensable, a link in a chain. Inevitably, however, our most up-to-date, most competent weapon systems will weaken and even the well-developed workforce will lose their efficiency swiftly if denied proper shore up. Rendering such support needs a comprehensive, smoothly operating infrastructure- and the practiced, knowledgeable, dedicated professionals to make it work. NDP 4, Naval Logistics, explains how we put into action essential logistic principles, functions, and fundamentals and how we... Fundamental...
2 Pages(500 words)Essay

4580 MKTG

...Slide I am (insert and would like to welcome you all to this power point presentation relating to Naval logistics on this (insert day of December 2011. Slide 2 Naval logistic process can be defined and distinguished by its; Principles Functions Elements The impact of these related fundamentals has been the effectiveness in the provision of proper products and right level of support to the fleet and force of Naval logistics fulfilling its mission of operational readiness Slide 3 This is a pictorial perspective Naval logistic process with its functions and elements at a glance as you can see. Slide 4 The key principles applied in Logistics are. Responsiveness. This is the Provision of the right support at the right time... I am (insert and...
7 Pages(1750 words)PowerPoint Presentation


... Marketing 23rd April, Marketing Questions and Answers How do product characteristics influence packing and material handling consideration? Products are packed according to the characteristics they posses. The physical characteristic of a product has an effect to its packaging ability. For example, gases can only be packed using the metal cylinders. The second physical ability that affects the packaging is product ability to with stand the elements, for example, salt can be packed on a container that is free from rain. The third is, the density of the product, for example cigarettes can be packed on small packets sine its density is less but a roll of iron sheets will packed differently according to its density. The logistical... Marketing...
2 Pages(500 words)Essay


... Promotion from Sales to Management Introduction Firms usually hire salespeople at the entry level and consequently promote the salespeople from within the organization to sales management positions. Just like any other career, sales professionals are usually a determined group of individuals, wishing to progress their career in sales with a promotion. This requires adoption of a concise plan, performance, and leadership. Hiring at entry level and promotion from within mainly enhance salesperson’s trust in the company, besides minimizing salesperson turnover and opportunistic turnover. Often promotion to a sales management role hinges on top performance in a selling role. Firms usually seek to minimize turnover of salespeople... Promotion...
2 Pages(500 words)Essay


...Direct Marketing Association is an association that provides a wide variety of marketing services especially for those companies and organizations that wish to communicate directly to the customer. These companies come to the Direct Marketing Association because it provides many services that other marketing associations tend not to provide or if they do, it is at a lower quality. Some of the services provided by Direct Marketing Association include: strategic consultation; direct marketing; the promotion of sales through such strategies as sampling; event marketing; marketing in a multicultural setting; and finally, interactive services. This association is based in the United States but not only does it have members... Marketing Association ...
2 Pages(500 words)Essay


...Marketing Research MKTG 466 Final Examination MCQs Question No Answer c 2 a 3 a 4 b 5 d 6 a 7 b 8 a 9 d 10 c 11 b 12 a 13 d 14 c 15 a 16 e 17 d 18e 19 a 20 d 21 c 22 c 23 a 24 e 25 b 26 a 27 a 28 c 29 a 30 d 31 a 32 a 33 b 34 d 35 a 36 b 37 c 38 c 39 c 40 d 41 c 42 d 43 d 44 a 45 b 46 b 47 d 48 e 49 a 50 c Q 51 Describe the terms variable, construct, relationships and conceptual model and give examples. How are these terms related? Ans A test model can be conceptualized with the help of three elements namely; construct variables and relationships. Variable is a measure which is used by researchers in questionnaires. Variables are tangible, observable elements which can be directly measured and have concrete properties. For example...
12 Pages(3000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Mktg for FREE!

Contact Us