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Competitive Advantage Assessment in google+ - Assignment Example

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One of the factors is building brand. Google+ has been able to build a brand that is easily identified by the people. The brand is so much popular so that it has…
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Competitive Advantage in Google+ There are various factors that give Google+ a competitive advantage over the other search engines on the internet. One of the factors is building brand. Google+ has been able to build a brand that is easily identified by the people. The brand is so much popular so that it has even been construed to mean the world web (Laudon, 254). It is clear that many of the people knows Google+ as the only search engine, considering other search engines as service providers on the internet, that is unrelated to search engine services. The ability to build a formidable brand has made it difficult for the other competing search engine companies to compete effectively with Google+. Quality is another competitive advantage that the company capitalizes in (Laudon, 270). The company provides its market with the best quality search engine compared to the others, ensuring that the market always prefer the search engine. Technology investment has been the other factor that the company has applied to gain a competitive edge over the other companies providing search engine services. Google+ is the search engine company that has invested a lot of money in technology, to keep their services at the best of other search engine providers (Laudon, 286). The company keeps updating its technology after short duration to incorporate new features that makes their services more appealing and satisfying to their customers. Monetizing the company’s services is yet another factor that has enabled the company gain a competitive advantage over its competitors (Laudon, 301). The company has been able to create money value out of the various products and services it offers through integrating advertisements in all of its provisions. This has enhanced its ability to become the most profitable search engine company, and enabled it to invest in more sophisticated technology than all the other competitors in that market segment.
Google+ search engine, based on the porter’s value chain, holds competitive advantage with activities such as supplier power, through differentiation (Laudon, 306). Suppliers deliver material to the company, which are differentiated and specialized, and of interest to the company’s customer base. Another values chain factor is supplier’s volume, which allows the company to create pages that rank their materials based on the volume inputs by the suppliers. Barriers to entry are the other value chain activity that allows it to obtain a competitive edge over the others in the same market segment. These value chain activities have enabled the company generate about 50% of all web searches (Laudon, 308). Applying the Barney’s criteria, the organization’s competitive advantage is centered on some major factors, namely technology, brand, and monetization of services. These being heterogeneous factors, they ensure that the competitive advantage of the company is sustainable. The market objectives and strategic objectives that Google+ needs to adapt in order to remain competitive in the market are technological innovations and diversification. This would ensure that the company consistently introduces its new and innovative products that are relevant to its customers, while increasing the range of products in offer
Work Cited
Laudon, Kenneth. Management information systems & multimedia student CD package (10th Ed.). Upper Saddle River, NJ: Prentice Hall, 2007. 250-310. Print. Read More
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