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Ads and promtion - Essay Example

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It is one of the tools used by companies to ensure that sale returns are high. Sales department is obliged to implement sales strategies agreed upon by a…
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Ads and promtion
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Download file to see previous pages This is unisex. Figure three fits designer shops though for casual clothing and focuses on male more. Figure four is fit for shops which sell women items e.g. earrings, bangles, trouser suits and focuses more on female gender. Figure five is fit for a picnic site could be a recreation centre or a park and is for any gender.
One can depict that the company sponsoring the ads deals in several things including designer clothes and picnics. It is seen from the adverts that it is a modern company since ladies are dressed in a modern manner where not every part is covered. It is a company that accepts various kinds of dressing codes. Products advertised by the pictures above could bring high sales apart from figure 6 which is bit controversial. Such an advert betrays a company’s culture of advertising and the way of dressing. It also makes the company’s morals to be doubted.
Advertising is a dilemma in itself bearing in mind that a company has to put all stake holders in mind; client being most important. Figure 6 is controversial in that there is a lady who is almost fully naked with two other men who are half-naked. Behind them are two men who seem to be watching over what is happening; shown as a rape ordeal. Such an advert cannot sell a company’s product though it could sell to youths. It could spark hatred among the old generation since they advocate for conservatism.
A company should not target one group in its quest to develop a large client base via advertising. Thus, sales department ought to have sharp minds and creativity as adverts are made and placed on the public arena. Adverts should have a panel to review before being taken to ...Download file to see next pagesRead More
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