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The hairstyles and fashion trends of the characters also form an impression on the viewer’s minds and the viewers seek to emulate the characters they see on the mass media. The influence is more dominant among the women as women are more conscious of their body image.
One of the main influences on body image from the mass media comes from advertising. Advertising can either be direct or indirect, but whether it is direct or indirect, the advertising is designed to influence the perception of the audience on what they should look like. The programs that are broadcast on the mass media also influence what is considered desirable. The media characters that have the body shapes that are considered more desirable are more popular, and the audience seeks to look like them. In most cases, these characters are usually thin. The overweight people are usually not portrayed as being capable. This causes people to seek to lose weight in an attempt to be considered capable (Kindes65).
The media is responsible for imposing the standards of beauty and desirability on women. The magazines and television programs and advertisement seek to push the message that they thinner they are the easier it will be for them to achieve in life. This has led to the increase in demand for diet pills and diets in the attempt to lose weight. This is however not to mean that men are immune from the pressure for the ideal body image. The men are also under pressure to be more masculine to conform to the mass media images. Most of the images on the mass media are however unattainable, and this leaves a lot of people with a negative image of their bodies and leads to a low self-esteem (Kindes 66).
Most of the snacks and other foods that are consumed by the public usually contain artificial sweeteners. The artificial sweeteners are preferred because people assume
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With the changing media and the ever emerging options, media plays a crucial role when making marketing and advertisement decisions. Technological advancement has necessitated changes in media technology. Marketing scholars have thus been deliberating on the need to understand the morphological advancement in media.
It is also possible that in some conservative societies the body element is not given that much significance, like in the regions of South Asia and the Middle East but within United States and the Western world, the body premise is seen in a very significant context.
This can be illustrated by use of the pink color which is a color that most girls identify with especially during adolescence. The company uses a hot pink Fuchsia and a minty green teal and flowers which surround its package when in magazine. The advert of the brand camel no 9 and a slogan which states, light and luscious.
Some of groups socially affected include membership and dissociative groups. Where individuals in membership groups are social cliques, or formally members in which there is no clear membership definition. On the other hand, in dissociative groups, members do not associate thus behaving adversely to the behaviors of the group (Ata, et al., 2007).
5.1.Recommendations for Solutions: 17 References 18 1. Introduction: Minority groups represent those sections of human beings who have very less or no power in the society. A majority of the society who hold significant power in the society are the ones who determine this particular section of minority.
their glossy pictures and lead articles whose messages they impose on the readers unwittingly; at every turn of the next page, magazines insinuate their messages into the readers’ consciousness without their knowledge. Unfortunately, the images portrayed by these messages and
This is most common seen through various adverts featuring both males and females with the perfect body image. The depiction of such people has been to pass a message that they what is viewed by society as being
The participants were a male and a female so that we could get views from both sexes. Answers to the general questions were analyzed; the results discussed and inferences made following the results. Adolescents who testified to
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