Free

Marketing/advertisment and weight body image - Research Paper Example

Comments (0) Cite this document
Summary
The desired body image changes from place to place, and varies with time. There are several factors that influence what is considered as the ideal body image. One of the most important and biggest…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
Marketing/advertisment and weight body image
Read TextPreview

Extract of sample "Marketing/advertisment and weight body image"

Media and Body Image The formation of body image is a complex process that is affected by many factors. The desired body image changes from place to place, and varies with time. There are several factors that influence what is considered as the ideal body image. One of the most important and biggest influences for body image is the mass media. The mass media has the power to influence what the masses consider to be ideal. This in turn affects the self-esteem of the audiences as self-esteem is tied to the body image. The influence is mainly because people pay great attention to the way that the different characters on the different programs and advertisements are portrayed on the basis of their body types. The hairstyles and fashion trends of the characters also form an impression on the viewer’s minds and the viewers seek to emulate the characters they see on the mass media. The influence is more dominant among the women as women are more conscious of their body image.
One of the main influences on body image from the mass media comes from advertising. Advertising can either be direct or indirect, but whether it is direct or indirect, the advertising is designed to influence the perception of the audience on what they should look like. The programs that are broadcast on the mass media also influence what is considered desirable. The media characters that have the body shapes that are considered more desirable are more popular, and the audience seeks to look like them. In most cases, these characters are usually thin. The overweight people are usually not portrayed as being capable. This causes people to seek to lose weight in an attempt to be considered capable (Kindes65).
The media is responsible for imposing the standards of beauty and desirability on women. The magazines and television programs and advertisement seek to push the message that they thinner they are the easier it will be for them to achieve in life. This has led to the increase in demand for diet pills and diets in the attempt to lose weight. This is however not to mean that men are immune from the pressure for the ideal body image. The men are also under pressure to be more masculine to conform to the mass media images. Most of the images on the mass media are however unattainable, and this leaves a lot of people with a negative image of their bodies and leads to a low self-esteem (Kindes 66).
Most of the snacks and other foods that are consumed by the public usually contain artificial sweeteners. The artificial sweeteners are preferred because people assume that they contain fewer calories and will therefore not lead to weight gain. One of the oldest artificial sweeteners is saccharin that is said to be 100 times sweeter than sucrose. It however does not contain any calories. The use of saccharin has however been replaced by the use of Splenda as a sweetener. This is because saccharin is said to have an aftertaste following its interaction with the taste buds. Splenda does not contain any calories and it is not broken down to energy in the body. This means that the body does not recognize Splenda as carbohydrates. This has led to its increased preference over saccharin as an artificial sweetener.
Works cited
Kindes, Marlene. Body image: new research. New York: Nova Publishers. 2006. Print. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing/advertisment and weight body image Research Paper”, n.d.)
Marketing/advertisment and weight body image Research Paper. Retrieved from https://studentshare.org/miscellaneous/1592097-marketingadvertisment-and-weight-body-image
(Marketing/Advertisment and Weight Body Image Research Paper)
Marketing/Advertisment and Weight Body Image Research Paper. https://studentshare.org/miscellaneous/1592097-marketingadvertisment-and-weight-body-image.
“Marketing/Advertisment and Weight Body Image Research Paper”, n.d. https://studentshare.org/miscellaneous/1592097-marketingadvertisment-and-weight-body-image.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing/advertisment and weight body image

Media, marketing and advertisment

...?Introduction Just like money, advertisements and media in general make the world go round. This cannot be truer especially with the fact that consumers would not be aware of product and services’ availability, content and usage. This is how advertising and marketing are important. Increasingly however, with the changing media and the ever emerging options, media plays a crucial role when making marketing and advertisement decisions (AMS 2011). Technological advancement has necessitated changes in media technology as well. Marketing scholars and thinkers alike have thus been deliberating profoundly on the need to understand the...
8 Pages(2000 words)Research Paper

Body Image

...around a teenage girl can shape her perception of self and what they can do to ensure that a positive body image is formed. Nowak, M. (1998). The Weight-Conscious Adolescent: Body Image, Food Intake, and Weight-Related Behavior. Journal of Adolescent health, 23 (6) 389-398 This journal article talk of the issues that adolescents have when it comes to their weight and the attempts that they make to lose weight. Hargreaves, D. Tiggemann, M. (2004). Idealized media images and adolescent body image: “comparing” boys and girls. Body...
4 Pages(1000 words)Essay

Psych231 Body Image

...habitual smokers. The marketer used the advert content and imagery so as to appeal to the young adolescents. The imagery used had to capture the group by using what they identify with. Taking the hot pink fuchsia and the flowers as well as the minty green teal, it is evident that the marketers knew what would appeal to the intended clients. The color and the imagery were used to make the advert increase the sales. Part 2 Carlson Jones, D. (2004). Body Image Among Adolescent Girls and Boys: A Longitudinal Study. Developmental psychology, 40(5), 823-835. The journal is an indispensable resource in giving information on how body image...
4 Pages(1000 words)Research Paper

Body Image

... billion diet industry, but jeopardizes women's health and self-esteem as well. From the statements made after gathering evidences, images of cultural gender are portrayed through television, movies, and advertisements (collectively media) that directly linked to the way adolescent women evaluated their physical appearances. Women's inclination to weight loss and thinness is also been greatly molded by the culture created by the society as stated earlier. As a final point, this paper confirmed the accountability of the media and society in its role in eating disorders in women. Works Cited Bordo, Susan, ed. Unbearable Weight: Feminism, Western Culture, and the Body. Berkeley: U of California P, 1993. Bruch, H. The golden cage... ...
6 Pages(1500 words)Essay

Body image and gender

...slender figure and a lighter body weight, more so than their male counterparts (Cash, et al, 2004; Hoyt & Kogan, 2001; Furnham, Badmin, and Sneade, 2002). Yet one longitudinal study cited by Cash et al., which occurred over a 15-year period from 1983 to 1998, offered results that shown no significant increase in body image satisfaction for men or women over the period. Another longitudinal study cited by Cash and his team employed a nine-figure silhouette scale. It revealed that some women who while in college had had negative body images, after ten years and only a 4-lb average weight gain, reported higher levels of...
7 Pages(1750 words)Essay

Body image

...target marketing in order to reach their markets and propagate their message. On the other hand, the detrimental effects of the marketing in people’s mind are shown in Dan Cook’s Lunchbox. Hegemony. These two articles reflect how marketers shape the body image of customers through the use of advertising and how advertising leads to the deterioration of our self-worth. Joseph Turrow describes how marketers are diverting their efforts from mass marketing to target marketing where specific advertising messages are geared to capture a...
2 Pages(500 words)Essay

Advertisment

...of their performance. III. Judgment The ads just made a big statement and to some extent exaggerated what its product can do which is really typical of advertisements. The bottom line is, the job of the price scanner is just to record sales and using the inference of “controlling the world” is just too much. IV. Analysis/conclusion. Advertisements are meant to sell products. They are part and parcel of the marketing mix/plan which is the promotional aspect of business. In its effort to sell or capture a huge portion of the market, businesses often exaggerate the features of their product and use metaphors that could get the attention of its potential customers. Part...
1 Pages(250 words)Essay

Body Image

...and cannot be achieved by the advertisers themselves. Commercials portray models as people with slim perfect look hence making audience to try to lose weight and gain smooth skin just like the image seen on the advertisement. Women will therefore love the advertisement because it shows what they want to achieve. Men will however interpret the ad as something that exposes women’s sexy and curvy body parts. They will be attracted to the advertisement because of the images of curvy women used. 4. This ad is inaccurate in its portrayal of the body image because it exposes...
2 Pages(500 words)Essay

Guy Body Image

... and hence reduce the amount of food that they eat (Just Say Yes 1). The pattern is harmful as it leads to underweight and an unhealthy body. On the other hand, the bulimia sufferers eat food in an uncontrolled manner (Just Say Yes 1). The effects are weight fluctuations, and over-exercise (Just Say Yes 1). Effect of Media on male body image Additionally, mass media have had an impact on male body image. The influence has been more prominent as compared to the past. The media and society have laid down the ideal that is supposed of a man. Consequently, there has been an increasing number of males struggling with body dissatisfaction, weight concerns, and feeling of incompleteness as they compared themselves with standards depicted... to...
5 Pages(1250 words)Research Paper

Integrated Marketing Communications Report ( Iphone 5s )

..., that is, awareness, knowledge, liking, preference, conviction and purchase. It allows determining the approach the company has incorporated in the advertisement campaign of the product in order to make the build market image and persuade consumer for its successive sales. a) Awareness iPhones have been recognized throughout the time for its innovative and exciting experiences with faster and better technology. Apple has used the similar perspective to create the awareness for the iPhone 5s (Pettigrew, Quester and Kopanidis 2014). The advertisement of iPhone 5s have mainly focuses on the word ‘Powerful’ through creating awareness about its ID Touch technology and...
28 Pages(7000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing/advertisment and weight body image for FREE!

Contact Us