Rolls-Royce Corporation - Assignment Example

Comments (0) Cite this document
This company is more famously known for its high-quality massive jet engines but it manufacturers power systems for the marine, aerospace (civilian and military) and the power-generation sectors as well (both conventional and nuclear). However, the bulk of its revenues comes…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Rolls-Royce Corporation
Read TextPreview

Extract of sample "Rolls-Royce Corporation"

Full & Number: (Project Management Stakeholders) 12 March (estimated word count = 602) Rolls-RoyceCorporation
This company is more famously known for its high-quality massive jet engines but it manufacturers power systems for the marine, aerospace (civilian and military) and the power-generation sectors as well (both conventional and nuclear). However, the bulk of its revenues comes from the sale of powerful but relatively-silent jet engines. It brought in £ 62.2 billion for year 2011 (up by 5% from 2010); it had developed and marketed the new Trent series of engines, designed for large aircraft, specifically the Airbus 380 (Rolls-Royce plc 1).
Major project management stakeholders are present big commercial airlines and its prospective customers are newer airlines from poorer countries. The richer airlines which can afford its huge price tag will get tremendous fuel savings (by flying non-stop 8,000 miles), a higher efficiency (fewer crew needed as each plane can carry up to 550 passengers), less stop overs and thereby save on airport landing fees that results in greater economic viability. The savings derived can thus be used to counteract budget airlines which operate on lower costs.
For the poor countries, creative financing schemes can be made available for them, like barter (part cash and part payment in kind, such as mining or agricultural commodities). Financing can also be arranged for them, such as through the World Bank at very concessional rates or through its private subsidiary, International Finance Corporation (IFC). For both types of customers (rich airlines and newer but poorer airlines), a main drawback or disincentive is the price which can run into several million dollars. To help address this concern, Rolls-Royce can help them obtain financing at favorable terms, either by syndicated loans, leases (wet, dry, operating, option, walk-away, etc.) or direct government guarantees (U.S. ITC 9).
It can manage these various stakeholders based on the degree of interest and power it wields on the particular project, based on the four quadrants as shown in Figure 1 below. This simple yet effective tool is for creating a sense of priority amid the jumble of conflicting and often contradictory demands and maps the several stakeholders; it can simplify the task by the order of priority based on the classification of their individual concerns (Bourne 65).
Figure 1. Power-Interest Quadrant for Prioritization of Stakeholders
(x-axis is for the degree of Interest while the y-axis is for the amount of Power)
Keep Satisfied Always
(High power but low interest)
1. Lenders and financiers
2. Financial analysts
3. Present customers
4. Jet aircraft lessors
5. Jet fuel suppliers
Manage Very Closely
(High power and high interest)
1. Airframe manufacturers
2. Government defence people
3. Big corporations and clients
4. Big commercial airlines
5. Freight companies
Minimum Effort Monitoring
(Low power with low interest)
1. Families and relatives
2. Friends and allies
3. Environmentalist groups
4. Consumer advocacy groups
5. Niche players in jet market
Keep Informed Constantly
(Low power but high interest)
1. Workers and co-employees
2. Airlines of developing world
3. Militaries of the Third World
4. Other future customers
5. Smaller regional airlines
Source: “Stakeholder Analysis – Project Management Tools.” 2012. Web. 11 Mar. 2012.
In a final analysis, what keeps all stakeholders together is open, timely and accurate information as it is now considered a necessary prerequisite for corporate success because not only goods and services are exchanged in return for money but also developing enduring type of stakeholder relationships built on trust and loyalty (OGorman & Pirner 89). Rolly-Royce is creating its competitive space (Kim & Mauborgne 101) if it can address all their concerns.
Works Cited
Bourne, Lynda. Shareholder Relationship Management: A Maturity Model for Organizational Implementation. Burlington, VT, USA: Ashgate Publishing Company, 2009. Print.
Kim, W. Chan and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA, USA: Harvard Business School Publishing Corporation, 2005. Print.
OGorman, Susanne and Peter Pirner. “The Importance of Communication for the Management of Stakeholder Relationships.” Customizing Stakeholder Management Strategies: Concepts for Long-term Business Success. Eds. Margit Huber and Martina Pallas. Berlin, Germany: Springer, 2006. 89-100. Print.
Rolls-Royce plc. “Powering the Whispering Giant: the Trent 900 Jet Engine.” 2012. Web. 11 Mar. 2012.
U.S. International Trade Commission. Global Competitiveness of U.S. Advanced Technology Manufacturing Industries: Large Civil Aircraft. Darby, PA, USA: Diane Publishing Company, 1993. Print. Read More
Cite this document
  • APA
  • MLA
(“Rolls-Royce Corporation Assignment Example | Topics and Well Written Essays - 250 words”, n.d.)
Rolls-Royce Corporation Assignment Example | Topics and Well Written Essays - 250 words. Retrieved from
(Rolls-Royce Corporation Assignment Example | Topics and Well Written Essays - 250 Words)
Rolls-Royce Corporation Assignment Example | Topics and Well Written Essays - 250 Words.
“Rolls-Royce Corporation Assignment Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Rolls-Royce Corporation

Financial Management: Rolls Royce Company

...reduced and would have affected the price. There can be some global reasons for the reduction in prices such as the global crises that the whole world is going through. The estimations applied in the calculation can also impact the results as estimations are expected to vary from the actual results and cause variances. Management’s under standard performances and low sales can also hit the share price of company (Rolls Royce 2010). Part 2 The global recession generally termed as Great Recession has created a strain in the markets worldwide. It had affected small companies heavily but large corporations like blue chip companies and wealthy businesspersons had the minimal effect of the...
12 Pages(3000 words)Essay

The financial ratios of Rolls Royce and its major competitors

...performance, a clear idea can be obtained. For this purpose, the company which has been chosen is Roll Royce. It is a diversified company having its operations in the field of aerospace, nuclear market, civil defense and marine and energy. It was founded in 1971 and has its headquarters in London, United Kingdom. This paper examines the performance of Rolls Royce over the several years. For this regard, key financial ratios have been calculated for Rolls Royce. In order to evaluate the performance of the company, the ratios have been compared with its major competitors and Industry Standards. A brief interpretation of the financial...
12 Pages(3000 words)Essay

Environmental And Social Reporting- Rolls Royce Group

...? ENVIRONMENTAL AND SOCIAL REPORTING- ROLLS ROYCE GROUP. Environmental and Social Reporting- Rolls Royce Group INTRODUCTION: The paper discusses about different aspects and approaches of the accountability Rolls-Royce group have adopted to deal with its various stakeholders regarding its corporate environmental and social reporting, how the company has incorporated the issues in its long and short term strategy, what steps the company has taken to address environmental and social concerns and how effective their implementation have been. Rolls Royce Group is one of the largest engineering...
10 Pages(2500 words)Essay


...pursues its goals and objectives (book_study, n.d.) In this context, the strategies of the two leading companies in the aircraft engine industry-GE and Rolls Royce assumes significance. GE is the market leader in aircraft engine sales. It is a highly diversified conglomerate with exposure in business of light bulbs, medical devices, commercial jet engines, home mortgages, broadcasting and self storage facilities. The sale of aircraft engines accounts for less than 10% of its revenues. In contrast, Rolls Royce holds the second position in aircraft engine sales. 74% of its revenue comes from this industry. Therefore, business strategy in the aircraft engine industry is the...
10 Pages(2500 words)Essay

Rolls Royce Plc

...of high power gas turbine engines which gained its prominence in the global cutthroat market due to its use of extremely advanced technologies. One of the main competitors of Rolls Royce PLC is GE Aviation. Other than GE Aviation, Aviation Industry Corporation of China, Siemens AG, Siemens Westinghouse Power Corporation, General Electric Power Systems among others are also close competitors of Rolls Royce PLC. Consequently, there is always an underlying risk of entry of new threats in the market of Rolls Royce. Thus, it can be stated that, it is highly challenging to sustain in the global competitive...
4 Pages(1000 words)Essay

Strengths and weaknesses of Rolls Royce

...Contents Introduction 2 Financial Ratios 2 Analysis of the Financial Ratio 3 Gross Profit Margin 3 Operating Profit Margin 3 Net Profit Margin 4 Return on Ordinary Shareholders Funds 4 Gearing Ratio 4 Interest Cover Ratio 4 Earnings Per Share 5 Price-Earnings Ratio 5 Strengths 5 Weakness 6 Conclusion 7 References 8 Introduction Rolls Royce has been a pioneer in the motor car market for over 100 years. It continues to set the standard for motor cars in the industry. This paper identifies the strengths and weaknesses of Rolls Royce based on its various financial ratios. In order to do this, first the financial ratios of the company are analysed. Financial...
7 Pages(1750 words)Essay

Rolls royce anual report

...?Answer to Question No Rolls Royce is a company incorporated in the United Kingdom which was formed as a result of the partnership between CharlesStewart Rolls and Sir Frederick Henry Royce. The company is a renowned car manufacturing company, and since 1904 it started it’s another division of aero-engineering manufacturing. The aero-engineering is further divided between civil aerospace engineering and defense aero space engineering. In addition to these principal activities, the company also operates in marine and energy market. Answer to Question No. 2 The external independent auditors of the company, KPMG LLP, were appointed as auditor to give an opinion on the...
4 Pages(1000 words)Coursework

Rolls-Royce and the Stock Market 1983. Following bankruptcy, Rolls-Royce reorganized and separated into Rolls-Royce Motor Holdings Limited, a public automobile corporation, and Rolls-Royce Limited, a government owned jet engine corporation. From 1971-1987, it continued as a nationalized company. Inflation and Economic Exposure In 1979, the company's financial situation worsened with "uncovered foreign exchange as the value of the pound appreciated under the first Thatcher government, as well as a prolonged strike" (Lazonick and Prencipe, p. 13). Rolls-Royce limited, British aero engine...
11 Pages(2750 words)Case Study

The Rolls-Royce Holdings Plc - Environmental Conservation Awareness

...The Rolls-Royce Holdings Plc - Environmental Conservation Awareness Introduction The Rolls-Royce Holdings plc is a multinational company which is involved in the manufacture and distribution of power systems throughout the world (Pugh, 2000:7). The products manufactured by the company include automobile and the automobile parts, which include engines and other body parts of automobiles. In order for the company to gain a substantial market share in the aircraft industry and gain a competitive advantage, the Rolls-Royce Holdings plc has embarked on the manufacture of Rolls-Royce Trent 900, which is a...
2 Pages(500 words)Assignment

Operations Strategy - Rolls Royce

... become critical for the success, sustainability and profitability of the business in the current complex, dynamic and intensely competitive corporate world. The report is commenced discussing the background of the case company and by providing an overview of the company in the current scenario. This is followed by a review of the literary works prepared and published by scholars and academicians in the arena of operations management and operations strategy. The different theories and concepts related to operations strategy are then applied and related to the operations strategy and operations management done in Rolls Royce Plc. A section of the report is dedicated to the discussion of the strengths and weaknesses of the company... ...
10 Pages(2500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Rolls-Royce Corporation for FREE!

Contact Us