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In her book, The Fortune Cookie Chronicles, Jennifer 8 Lee explored the curious case of surprisingly high number of second-place winner in Powerball lottery. During March of 2005, the officials of Powerball lottery noticed that they have 110 people as winners of second place…
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Download file to see previous pages Lee found it intriguing and began to find out the history and reality of fortune cookies in America. Fortune Cookies were perceived as originated in China and became a regular part of every Chinese restaurant in United States. Lee demonstrates an interesting resemblance between Chinese foods served in America and the America-born Chinese generation, and stated for both that:
Lee found it interesting that her own mother, who spent quite a time in China, did not know much about fortune cookies and believed that it came from Hong Kong. From that point, Lee began to inquire that what the actual origin of fortune cookies is.
On her quest, she met Misa Chang, who opened her restaurant in 70s. Misa was the first one to bring the idea of door delivery service in Chinese food line. Door delivery was in practice by some restaurants but Misa was the first one to think about delivering hot, spicy Chinese food on the doors. It was her idea of success but the innovation often outruns the innovator. The idea caught wind and soon other restaurant owners were offering home delivery.
At this point of time, Misa thought about some innovative marketing technique that was actually a prototype of spamming. She thought about delivering mail advertisements to the people living in the area. She saw it as a perfectly legal thing as there was no concept of spamming in that era. However, just like the home delivery idea, her competitors also started to send flyers to the prospective buyers which at the end became messy for every one and legal complications were started. Lee described it as:
Lee believed that fortune cookie was another “caught the wind” idea of a Chinese or Japanese to present as a dessert. The supporting fact was that the Chinese deserts are totally different from Americans as they don’t bake. Their desserts are usually constituted of beans, peanuts, ...Download file to see next pagesRead More
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