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ISMG - Essay Example

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At the age of 19, she married Randy Fields, an economist and a graduate of Stanford University. At that time, they were at the starting point of their career with no specific notions. The event…
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Download file to see previous pages Soon after, in order to fulfill this motive, the couple borrowed US$50,000 and started the first shop in California with the name of ‘Mrs. Fields Chocolate Chippery’. However, on the basis of the facts regarding ‘resumes’, it can be presumed that reasonable future for Randy Fields’ could have been in the field of economics as a professor of any university or in any organization as a professional dealing with economic concepts. Hence, it can be stated based on the above discussion that the career of cookies business was the most reasonable future option primarily for Debbi Sivyer Fields.
The high demand of deliciously baked cookies of Debbi among the clients of Randy acted as an inspiration for the couple. This provoked the couple to start their career with the business of cookies. Moreover, in order to fulfill the dream, Debbi convinced Randy and the couple took a loan and opened the first shop in the Palo Alto of California in the year 1977. Hence, it is apparent from the above factors that the goal of Debbi was to provide delicious chocolate chip cookies so as to make the customers pleased. This would enhance the satisfaction level thereby enhancing the business (The Mrs. Fields’ Brand Inc, “History”).
Although Randy was an economics graduate from the Stanford University, he wished to support Debbi to enhance the business of cookies which might be beneficial for both. Therefore, it can be clearly depicted from the case study that the goal of Randy was to assist Debbi in augmenting the business.
As the idea of starting the career with the business of cookies became quite successful, Debbi Fields planned to expand the business. She decided to open the second store in the high-traffic and tourist region of San Francisco, but it was rather quite difficult. This created a great problem, because it called for huge amount of revenue. Thus, the idea was initially crooked down. Along with this, ...Download file to see next pagesRead More
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