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P&G - Essay Example

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Summary to essay on topic "P&G"
Swiffer was a brand that was introduced in 1999 by P&G for floor sweeping. However the product did not have the capability of cleaning the carpets. In 2003, the company decided to undergo a product innovation…
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Download file "P&G" to see previous pages... Bob went in there and scraped one of the carpets with squeegee blade. The dust particles started to wink up in the air. After looking at this, Bob with IDEO team prepared prototypes namely “Shagilators” which could do the job of that squeegee blade.
After slight modifications and testing the prototypes in 350 homes,
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the prototype became ready for its launch at its specified date. The prototypes were names as Carpet Flick along with different style of ...Download file "P&G" to see next pagesRead More
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