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Social media - the new communication tool - what's in it for companies - Research Paper Example

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According to the latest statistics, there are approximately 400 million active users worldwide. Of these, 50% log in on any given day. More than 35 million people update…
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Download file to see previous pages Meanwhile, the 35+ demographic makes up 30% of the user database.2 There are also many users who use Facebook quite frequently – 48% of 18 to 34 year olds check Facebook right when they first wake up, and 28% check their Facebook from their smart phones before they get out of bed.3 The reasons why people use Facebook are shown in the activities on Facebook – on an average day, 20% of the users will comment on another users photo, 26% of users will like another users content, 10% of users will send another user a private message, 15% of users will update their own status, and 22% of users will comment on
Facebook has made one’s social circle wider, but much more shallow, with some people having 1,000s of “friends.” And, since it would presumably be impossible for any one person to have that many “friends”, a person’s friends list is mainly populated by “weak ties” who might be mere acquaintances – “it might be someone they met at a conference, or someone from high school who recently ‘friended’ them on Facebook, or somebody from last year’s holiday party. In their pre-Internet lives, these sorts of acquaintances would have quickly faded from their attention. But when one of these far-flung people suddenly posts a personal note to your feed, it is essentially a reminder that they exist.” 5 While this is an accurate description of the vast majority of “friends” on one’s Facebook account, it often gets even further removed. Some of the “friends” , in fact, for a lot of us, many of the “friends” are people to whom one has never spoken a word – random people from school that you know of, have seen around, but have never spoken to, along with many “frenemies” who you maybe never liked, all show up on one’s “friend” list and proceed to bombard you with their everyday mundane activities.
Yet these silly, mundane, borderline narcissistic news feed ...Download file to see next pagesRead More
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