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How Fast Food Nation has chancged MY personal eating and shopping habits and WHY - Essay Example

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In Fast Food Nation, Eric Schlosser argues that fast food has become extremely popular among American citizens of all ages, social classes, and ethnic backgrounds. Americans are heavy consumers of fast food, on which they spend more money than they do "on higher education,…
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How Fast Food Nation has chancged MY personal eating and shopping habits and WHY
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Download file to see previous pages After reading Schlosser’s book, I’ve started retrospecting my eating habits, finding that Schlosser’s view of fast food has influenced my eating and purchasing decisions. In particular, I’ve started thinking of the kind of food I eat, the way it is processed, and how much organic food I consume.
Like most other Americans, the huge volume of fast food advertising has used to attract me blindly to consume this kind of food. As argued by Schlosser, the harsh competition among fast food companies in the United States pushes them to use advertising heavily in order to attract more and more customers. Although fast food advertising is directed to all kinds of people, kids and adolescents are specially targeted in order to promote this kind of food among them. As kids and adolescents are still inexperienced, they can be easily influenced by what they watch on TV, and thats why fast food advertising attracts more and more young people in the US. Accordingly, like other American adolescents, I have turned into a heavy consumer of fast food since an early age due to the role of advertising.
Everywhere in television and print media, we are surrounded by a great number of ads that aim at convincing us to use certain kinds of products and services or eat certain kind of food. In that sense, ads are tools that deepen the spirit of consumerism among Americans, since young age. TV ads, for example, use all modern approaches to push the audience to consume more and more products. In this context, the main role of the American government and Not-for-Profit organizations is to adequately inform people about the possible threat of junk food on health. To prove that TV ads play an important role for popularizing fast food among Americans, Schlosser notes that "the Fast Food chains annually spend about $3 billion on television advertising" (Schlosser, p. 47). However, this figure has ...Download file to see next pagesRead More
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