Maxim Magazine The Company - Essay Example

Maxim Magazine as Closed System A system is normally something which comprises of some units or elements which interact together with a common purpose. These elements therefore can be either computers, wires or even humans and different departments of an organization. Systems however, can be either open or closed wherein closed systems do not interact with their external environment. Closed systems with outputs often are known because of their outputs however, these outputs do not usually depend upon the closed system as such.

Maxim is an international magazine for men famous for its picturesque display of female actors and models. The success of the magazine in its primary market has resulted into expansion into other countries including US, Argentine, Canada, India and other countries. This success of the magazine therefore has made it one of the strongest brands in the industry which firm is also utilizing in its other projects. Such success and brand development also outlines that the Maxim as an organization is also becoming successful and the overall systems , procedures and culture of the organization has resulted into its success over the period of time.

The question of whether Maxim is a closed system therefore depends upon a closer analysis of the overall system of the organization, its values as well as culture. It is also important to understand the peculiar dynamics of the media industry in which Maxim works. This also signifies that impact of the industry can have important significance for the organization as a closed system.Within the norms of the public media, the companies work as a closed system owing to the fact that message or output is communicated from a single source to potentially passive audience.

This suggests that the output of the closed systems like Maxim entirely depends upon the Maxim’s management’s decision as to what to target and what to deliver. Further, it is argued that the contents of the Maxim are relatively irrelevant as well as the informal. (Proffitt)One of the essential characteristics of closed systems is based on the fact that closed systems are owned by single company. Maxim is a subsidiary of the US based Alpha Media Group. Single ownership of the company suggest that the Maxim is a closed system given the fact that its overall output is more direct and lack openness in terms of the its audience.

It is however, critical to understand that the services or businesses related with internet are often considered as the closed systems. Organizations like Facebook are treated as closed systems however, Maxim can also be considered as a closed system because of lack of openness in the overall system of the organization. Until Maxim does not become more innovative and take into account the feedback from its external environment, Maxim will continue to work as a closed system. (Pollak Media Group)Closed distribution channels, ad-supported contents of Maxim magazine suggest that Maxim as an organization is a closed system and need relatively higher degree of evolution in order to become more open. (Stein) BibliographyPollak Media Group.

The New Media Landscape 2008. 2008. 11 June 2011 .Proffitt, John. Closed vs. Open: Why public media struggles with new media. 24 May 2010. 11 June 2011 .Stein, Gary. Open vs. Closed Systems: A Shift Continues. 16 Feb 2010. 11 June 2011 .