Panera Bread Company - Essay Example

In order to achieve this, business organizations have to implement certain strategies. Each and every product needs to be designed or made on the basis of customer’s needs and wants. Panera Bread Company has so many outlets in US and Canada and each outlet has its own varieties of customers. Thus, in order to maintain a steady flow of customers they have to follow certain marketing strategies tailor made to meet the requirements of each and every outlet, depending on the peculiar characteristics of the outlet.

The franchisee business model is quite appropriate in the food and beverage industry. However, unlike it is competitors, Panera does not have many Franchisee units. So to increase the franchisees the company has to implement some new strategies. Because of the strict policies Panera does not have as many outlets as its competitors like Star Bucks and McDonald’s have. Not cashing in on the attractive concept of franchising is the main drawback of Panera. The issues however can be easily solved on the basis of franchises and the management professionals have to follow some kind of marketing activities such as market campaigns, Employees and customer’s awareness classes.

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To get more in to franchising the rules should be cut down on the basis of this we can improve our business activities as well as our customers. It is needless to mention that every business operates on the basis of profitability and for Panera to