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Case Study #1 Panera Bread Company (2010) - Admission/Application Essay Example

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The founders of the company saw an opportunity in the American food market that catered for the fast foods, or an official lunch/ dinner was primary target was the American working…
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Case Study #1 Panera Bread Company (2010)
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Download file to see previous pages This was because of fierce competition from fast food joints, and several restaurants operating in Boston. However, Louse Kane was not discouraged. He partnered with Ronal Shaich for purposes of managing the business organization. Robert Shaich had a degree in business from the University of Harvard (Wheelen, David, Kathryn and Alan, 31).
Panera Bread Company approached the market in three dimensions. They operated a bakery, which was owned by the company; they franchised their products and operated a fresh dough system, where they made their products from fresh dough. These three pronged approach by the company has made it achieve profitability despite a strong recession in the American food market. By using these approaches, the organization managed to satisfy the needs of people who had a desire for quick lunch/dinner, but the food itself should not have an element of oil. Their products also catered for customers who were headed for work in the morning, and through their products, they managed to satisfy this need.
One of the major resources of Panera Bread Company is its strong brand name. The company managed to create a strong brand name because of the quality of its food which was served in the morning, lunch, daytime, evening, and had an option of take away. This was coupled by the innovative idea of allowing customers to serve themselves. Another factor that made the organization to create a strong brand name is the prices of their products.
Their prices were affordable, without compromising the quality of food the company offered. For instance, the prices of the company’s product ware flexible, depending on the type of product a customer offered. That is fast food, casual dining, or even food ordered with complex flavors. Due to their strong brand name, the company managed to open over 700 bakery cafes, and over 800 franchise brands all over United States of America. The other asset of the company is its fresh dough ...Download file to see next pagesRead More
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