Discussion Question - Essay Example

McDonald’s has mastered the art of change management. We can verify that through many examples. The McDonald’s launch in France, according to the ‘International Journal of Business Management’, where customers are ‘resentful of the fast-food chain’s incursion’ was successful mainly due to an adaptation of the local culture and demands of the market. French are particular about fine dining and hence McDonald’s underwent serious changes, such as comfortable armchairs, hardwood floors, an addition in their menu of items such as espresso, brioche and upscale sandwiches etc and ‘successfully responded to ‘the preferences of the local area (Richard L. Daft). ‘In the other countries the situation is the same.

For example, in Canada, McDonald’s has introduced new Canadian feature breakfast. In Belgium, the McCicken Premiere has been added to the menu.’ (International Journal of Business Management, Nov 2008). Jing Han. (2008, Nov.) The Business Strategy of McDonald’s. International Journal of Business and Management. Volume 3, No. 11. Retrieved from: