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IKEA company - Case Study Example

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More than 10,000 products of the company are being manufactured by 1600 suppliers and transported to 186 stores of IKEA around the world and stored in 27 central…
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Download file to see previous pages The decisions like direct selling in the market by Dell, selling PCs through resellers by Gateway and contract manufacturers of Cisco, are all based on the supply chain strategies of these companies (Chopra, Meindl, & Kalra, 2006). The adoption of a particular distribution strategy should be in harmony with the supply chain strategy of IKEA. The current supply chain strategy of IKEA is to ensure the availability of goods at its retail stores at the right time and in the good shape and at lowest possible price (IKEA, 2010). In consideration to the strategy of IKEA, it is recommended that IKEA should only sell its products through its own stores rather than involving external intermediaries. Therefore, the only two intermediaries that can become part of IKEA’s supply chain include warehouses and retail stores of ...Download file to see next pagesRead More
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