Supply Chain Management of Zappos.Com - Essay Example

The chief motive of these core business aspects was to ‘wow’ the clientele that was engaged with the company. In this regard, the company experienced exponential growth through net profitability from sales to the tune of $650 million. Moreover, the company witnessed a growth in its repeat customers from 40% to 75% in 2004. The fundamental factors within the supply chain management via a decision tree that have contributed to Zappo's success can be broken down as follows; foremost; is the company culture of providing a ‘wow’ experience to the clientele.

Second, is the availability of a well-staffed labor force within the call center that ensures calls are responded to within 20 seconds. Third, the website offers convenience to the clientele through its fast speed. In addition, the addition or variety of products offered provides another strongpoint within the supply chain management. In this regard, the company increased its range of products to cover not only shoes but also houseware, jewelry, electronics, sports wear, luggage, and clothing.

The evolution of the operational model for the company such as the inventory system, delivery system, and web system is another key factor for the company’s growth.