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novative products of the company are- Macintosh PC, iPhone, iPad, iPod, Apple TV, Xserve, software applications such as Mac OS, iOS operating systems, applications and contents on iTunes Store and a collection of support offerings. The company has appointed wide variety of channels such as company owned stores, online, direct sales; value added resellers, telecom operators, wholesalers, retailers to sell the products. The target markets for the company are education, enterprise, government institutions, and individual consumers.
Apple has a strong supply chain and ethics in manufacturing which has led the company to increase its customer base and meet market demands. Apple has more than 46,600 full time employees and 2800 contract employees who work full time. The company has annual sales of US$ 65 billion and an annual growth rate of 47 % year on year. The company optimizes user experience through its products, services, software etc. The unique ability of the company to design and manufacture innovative products enables the company to make user experience simple and great adding the “wow factor” to it. Apple has grown manifold with introduction of iTunes for consumers, where third party applications can be installed. The experience and ease of use offered by Apple products has been the key unique selling proposition of the company. The company has a strong distribution network around the world to make its product available for consumers and also provide after sales service. The company is uniquely positioned in the market as most innovative with its products of unique design and excellent user experience. The major area of focus for the company has always been research and development, marketing and advertising which allow the company to remain competitive in the market and offer products which add value to the life of consumers. The company employs unique selling points for its products which offer lifestyle to the end users. Apple has established a direct
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(“Financial Report on Apple Company Essay Example | Topics and Well Written Essays - 5000 words”, n.d.)
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(Financial Report on Apple Company Essay Example | Topics and Well Written Essays - 5000 Words)
“Financial Report on Apple Company Essay Example | Topics and Well Written Essays - 5000 Words”, n.d. https://studentshare.org/miscellaneous/1573047-financial-report-on-apple-company.
The researcher states that the present day giant in the high definition electronics industry, Apple Inc. was established in 1976 with the name of Apple Computer in a garage of Steve Jobs, the founding member. S. Jobs partnered with Steve Wozniak, they were eventually joined by A. C. Marakkula. The company was incorporated in the early 1977. The initial mission was ‘one person – one computer’.
Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablet and smart phone are further being determined by high popularity of mobile phones. In present days, there is high requirement for immediate, on-demand access to the websites, computer and other networking tools along with numerous services among customers as well as organisations.
The headquarters of the firm is based in Cupertino, California in the US, but operates internationally and has 34,300 employees. Its products include the Mac computers, the iPods which are now the most popular portable music players, the iPhone mobile handsets, and the iPad portable multimedia devices, and also software products such as iTunes.
In fact Microsoft pushed Apple far behind during this period and many people raised doubts about the future of Apple during this period. However, Apple bounced back during the latter part of 90’s and at the beginning of 2000 with the introduction of its popular “i” series products such as iphone, ipad, ipod, imac, itune etc.
In line with this, the company focuses on a strategy that offers users the best experience when using a product in a way that ensures the consumer will buy other products associated with the company. Hence, the company focuses on enhancing the user experiences by providing differentiated products that are unique in comparison to what the competition offers the market.
Report on Apple Company Name: Course: Presented to: Date: Summary This paper presents a report of Apple Inc, a multinational corporation with headquarters in California, United States. The paper analyzes Apple’s current business and marketing strategies.
Product life cycle management represents an all-encompassing vision for managing all data relating to the design, production, support and ultimate disposal of manufactured goods. The process of life cycle management also includes the disposal of materials at the end of the life of the product and this has got an enormous environmental impact.
There are a lot of competitors that are looking to exploit this market as well.
There is an expected rise in demand of computers, peripherals, and communications devices in third world markets. The biggest gain will be in the internet based market. In this market any internet related hardware and software will sell well.
Under the influential leadership of Steve Jobs, Steve Wozniak and Ronald Wayne, the company has experienced many ups and downs in its operations, since its inception in the year 1976 until today. In due course of time, Apple has gained the
The key to have success is doing proper research of a company and its financial results. The annual statement contains lots of information about the performance of the company including its financial statements. This report will analyze the financial performance of
5 Pages(1250 words)Case Study
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